• RANKING
  • METRICS
  • DECISIONS
  • HUMAN

How to compare campaign ROI with your AI

Connect your marketing data once. After that, your AI handles the math and ranks your campaigns by efficiency.

Ask AI about this page

Short answer

How can I compare campaign ROI with my AI?

Your AI uses the Marketing ROI Calculator to pull spend and revenue data across your different channels. It then produces a ranked list of your campaigns based on their financial efficiency. You'll see a clear breakdown of which efforts are actually working.

The outcomes

Where your data lands

The AI processes your raw marketing numbers into these specific results.

RANKING

Efficiency leaderboard

The AI compares multiple campaigns side-by-side. You get a clear list showing which specific efforts are most profitable.

METRICS

Financial breakdown

The AI calculates the exact ROI for each campaign. You get the hard numbers on spend versus return without doing the math yourself.

DECISIONS

Budget direction

The AI flags which campaigns are underperforming. You use this to decide where to move your money next month.

HUMAN

Strategic planning

The AI provides the rankings and the math. You decide which creative changes or strategy shifts to make based on those results.

The workflow

What your AI does when the data arrives.

The AI moves from raw data to a finished financial comparison through these steps.

  1. Data aggregation

    Your AI pulls the necessary spend and revenue figures from your connected marketing sources.

    compute_rois_metrics_comparative

  2. Metric calculation

    The AI runs the math to determine the specific ROI and efficiency scores for every individual campaign.

    compute_rois_metrics_comparative

  3. Comparative ranking

    The AI organizes the results into a side-by-side comparison to highlight the winners and losers.

    compute_rois_metrics_comparative

  4. Insight generation

    The AI summarizes the financial differences between your top and bottom performing campaigns.

    compute_rois_metrics_comparative

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

These are just ways to start the conversation. Swap out the specific channel or sheet names for your own.

Marketing ROI Calculator Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_cZQsnAsF9HQuMkPNncELniG1heEVfRZKOR5yRm3y/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Marketing ROI Calculator capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "marketing-roi-calculator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_cZQsnAsF9HQuMkPNncELniG1heEVfRZKOR5yRm3y/mcp"
    }
  }
}
Copy into chat04

  • Compare the ROI of my Facebook Ads campaign against my Google Search campaigns.

  • Rank my recent email marketing campaigns by efficiency based on the latest spend data.

  • Which of my LinkedIn ad sets has the best return on investment right now?

  • Analyze the ROI for the Q3 seasonal campaign compared to the Q2 baseline.

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Start here

Connect Marketing ROI Calculator once, then ask.

Just link the MCP to your client. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Marketing ROI Calculator to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my actual ad spend in Google Ads?

    No. The AI only reads and calculates data. It cannot execute changes or spend money in your accounts.

  • 02

    Does the AI create new marketing campaigns?

    No. The AI is for analysis and comparison. You still have to build and launch your campaigns yourself.

  • 03

    What data does the AI need to compare campaigns?

    It needs access to your spend and revenue data for the specific campaigns you want to rank.

  • 04

    Can I compare campaigns from two different years?

    Yes, as long as the data for both years is available in the sources you have connected.

  • 05

    Will the AI delete any of my campaign history?

    No. This MCP is read-only for your marketing data. It cannot delete or modify your existing records.

  • More questions about Marketing ROI Calculator? The Connector page answers them. See everything the Marketing ROI Calculator Connector can do

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