• DATA
  • CHANNELS
  • BUDGET
  • HUMAN

How to analyze marketing incrementality with your AI

Connect Measured to your AI client to stop guessing which channels work. Your agent handles the data retrieval so you can focus on budget reallocation.

Ask AI about this page

Short answer

How can I use AI to find my true marketing incrementality?

Your AI uses the Measured MCP to pull specific causal impact scores and list your active marketing channels. This lets you identify which platforms drive real growth rather than just surface-level conversions. You'll get a clear view of where your budget is actually working.

The results you get

Where your insights land

Once your AI has access to Measured, it delivers these specific outcomes.

DATA

Causal impact scores

The AI pulls specific incrementality metrics for your campaigns. You get the actual lift numbers that separate real growth from organic noise.

CHANNELS

Channel performance audit

Your agent lists every active channel to map out your entire marketing footprint. This provides the context needed to compare different platforms side-by-side.

BUDGET

Growth identification

By comparing scores across channels, your AI highlights where you are overspending on low-impact areas. You'll see exactly where to move your next dollar.

HUMAN

Strategic decisions

The AI provides the raw incrementality data, but you decide how to shift your strategy. You remain the one in control of the final budget moves.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between your marketing data and your decision making process.

  1. Inventory channels

    The AI starts by pulling a full list of your active marketing channels to establish a baseline for the analysis.

    list_channels

  2. Retrieve impact scores

    It then pulls the specific incrementality data for each of those channels to see the true causal lift.

    get_incrementality_scores

  3. Compare performance

    Your agent looks at the scores across the different channels to find the outliers and the high performers.

    get_incrementality_scores

  4. Summarize findings

    The AI presents a clear breakdown of which channels are driving growth and which are just taking credit.

    list_channels

Try it

Copy these to start.

Use these prompts to kick off your analysis immediately.

Starting points

Swap out the channel names or specific metrics for your own data.

Measured Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_m0E9FaURsBUOh7uzwv4ADfzGTFTa9TOvOT82tikq/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Measured capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "measured-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_m0E9FaURsBUOh7uzwv4ADfzGTFTa9TOvOT82tikq/mcp"
    }
  }
}
Copy into chat04

  • List all my active marketing channels so we can see what we are working with.

  • Get the incrementality scores for my Search and Social channels to see which is more effective.

  • Which of my channels has the highest causal impact score right now?

  • Compare the incrementality of my YouTube spend against my Google Search spend.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Measured once, then ask.

Just follow the link to connect your account. Your credentials stay encrypted, and you can start asking questions in your preferred AI client right away.

Connect Measured to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my marketing budget directly?

    No. The AI can only retrieve data and scores. You must manually make all changes in your marketing platforms.

  • 02

    Does the AI see my raw transaction data?

    No. It only accesses the incrementality scores and channel lists provided through the Measured tools.

  • 03

    Can I ask for incrementality scores for a specific date range?

    Yes, you can ask your agent to pull scores for specific timeframes using the available tools.

  • 04

    Will the AI automatically optimize my campaigns?

    No. The AI provides the insights, but it does not have the capability to execute campaign optimizations or spend changes.

  • 05

    How does the AI know which channels to check?

    It uses the list of channels retrieved from your account to ensure it is analyzing the correct data points.

  • More questions about Measured? See everything the Measured Connector can do

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