• STRUCTURE
  • TARGETING
  • ERRORS
  • HUMAN

How to audit campaign settings with your AI

Connect your agent to Microsoft Ads to pull live configuration data. Once connected, you can run audits through chat instead of clicking through menus.

Ask AI about this page

Short answer

Can I audit my Microsoft Ads settings using AI?

Yes. Your agent pulls campaign lists, detailed settings, and targeting configurations directly from your account. You get a clear view of your setup through a simple chat interface.

Audit outcomes

Where your findings land.

The agent organizes the data it pulls into these specific categories.

STRUCTURE

Campaign hierarchy check

The AI identifies how your campaigns are organized. You see if your naming conventions or groupings are consistent.

TARGETING

Configuration verification

Your agent pulls specific targeting parameters. You can spot overlapping audiences or incorrect location settings immediately.

ERRORS

Discrepancy detection

The AI compares your intended setup against actual live settings. It flags where the dashboard doesn't match your plan.

HUMAN

Manual adjustments

The AI only reads data. You still need to log in to the Microsoft Ads dashboard to actually change any settings.

The workflow

What your AI does when the request arrives.

The agent follows a specific sequence to gather the data you asked for.

  1. Identify campaigns

    The agent starts by pulling a full list of your active and paused campaigns to establish context.

    list_ms_campaigns

  2. Pull deep details

    It drills down into specific campaign parameters to understand the underlying structure.

    get_ms_campaign_details

  3. Check targeting

    The agent examines the specific audience and placement settings used in those campaigns.

    list_ms_targeting_settings

  4. Report findings

    The agent summarizes the data into a readable format, highlighting any settings that look wrong.

    list_ms_campaigns

Try it

Copy these to start.

Use these prompts to begin your audit.

Starting points

Replace the bracketed text with your specific campaign names or account IDs.

Microsoft Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_PWdPgUcJq6CcyFdqQAMYtqt11AiKZORRmS320Uja/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Microsoft Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "microsoft-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_PWdPgUcJq6CcyFdqQAMYtqt11AiKZORRmS320Uja/mcp"
    }
  }
}
Copy into chat04

  • List all my active Microsoft Ads campaigns and show me their current status.

  • Check the targeting settings for the [Campaign Name] campaign and tell me if any locations are excluded.

  • Compare the campaign structure of [Campaign A] and [Campaign B] to see if they use the same targeting.

  • Find any campaigns in my account that don't have specific targeting settings configured.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Microsoft Ads once, then ask.

You only need to authorize the connection once. Your credentials stay encrypted, and you can immediately start asking questions about your account.

Connect Microsoft Ads to your AI

FAQ

How the audit behaves

  • 01

    Can the AI change my campaign budgets?

    No. This MCP only has tools to read and list data. You must make all budget changes manually in Microsoft Ads.

  • 02

    Does the AI see my credit card info?

    No. The agent only accesses campaign, structure, and targeting data through the provided tools.

  • 03

    Can I use this to create new campaigns?

    No. The current tools are limited to listing and getting details. They do not support creating or editing campaigns.

  • 04

    How often does the AI see my live data?

    The AI pulls fresh data every time you run a command, as it calls the tools in real-time.

  • 05

    Can the AI delete my targeting settings?

    No. The agent cannot delete or modify any settings in your Microsoft Ads account.

  • More questions about Microsoft Ads? The Connector page answers them. See everything the Microsoft Ads Connector can do

Connect Microsoft Ads to Claude, Cursor, ChatGPT & more