• STRATEGY
  • CLEANUP
  • GROWTH
  • HUMAN

How to verify keyword lists with your AI

Connect Microsoft Ads to your AI client once. After that, your agent can pull live data from your account to audit your targeting.

Ask AI about this page

Short answer

How can I check my Microsoft Ads keywords against my strategy?

Your AI pulls keyword sets from specific ad groups to see if they align with your goals. You'll get a clear view of where your targeting matches or drifts from your intent.

Audit outcomes

What you'll find

The AI scans your account to surface these specific insights.

STRATEGY

Alignment check

The AI compares your active keywords against your written strategy. You'll see exactly where your targeting drifts from your intent.

CLEANUP

Identify waste

The AI flags keywords that don't fit your current campaign goals. You can use this list to build negative keyword sets.

GROWTH

Find missing terms

The AI identifies high-intent topics you haven't targeted yet. This helps you expand your reach into new search queries.

HUMAN

Manual review

The AI presents the discrepancies it found. You decide which keywords to pause or add in the Microsoft Ads dashboard.

The workflow

What your AI does when the data arrives.

The AI handles the heavy lifting of fetching and organizing your account data.

  1. Locate ad groups

    The AI finds the specific ad groups you want to audit within your account.

    list_ms_ad_groups

  2. Extract keywords

    The AI pulls the full list of keywords associated with those ad groups.

    list_ms_keywords

  3. Compare intent

    Your agent analyzes the keyword text against your provided strategy or brand guidelines.

    list_ms_keywords

  4. Report findings

    The AI summarizes which keywords are relevant and which ones are outliers.

    list_ms_ad_groups

Try it

Copy these to start.

Use these prompts once you've connected Microsoft Ads.

Starting points

Swap the bracketed text for your actual campaign names or strategy documents.

Microsoft Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_PWdPgUcJq6CcyFdqQAMYtqt11AiKZORRmS320Uja/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Microsoft Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "microsoft-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_PWdPgUcJq6CcyFdqQAMYtqt11AiKZORRmS320Uja/mcp"
    }
  }
}
Copy into chat04

  • List all my ad groups in the 'Summer Sale' campaign and check if the keywords match my goal of targeting budget travelers.

  • Pull the keywords from the 'Brand Protection' ad group and tell me if any of them look like competitor terms.

  • Compare the keywords in my 'Electronics' ad group to this strategy document and highlight the mismatches.

  • Show me all keywords in my 'High Intent' ad group and suggest five new terms I should add based on my current list.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Microsoft Ads once, then ask.

Follow the link to connect your account. Your credentials stay encrypted, and you can start chatting with your data immediately.

Connect Microsoft Ads to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my keyword bids?

    No. This MCP only reads data from your account. You must make all bidding changes manually in Microsoft Ads.

  • 02

    Will the AI delete any of my keywords?

    No. The AI cannot delete, pause, or edit any elements in your Microsoft Ads account.

  • 03

    Do I need to provide my login credentials to the AI?

    No. You connect via Vinkius, which manages the connection securely. Your AI client never sees your password.

  • 04

    Can it pull data from all my campaigns at once?

    Yes, as long as you specify the campaign or ad group names in your prompt.

  • 05

    How does it know what my strategy is?

    You need to provide your strategy in the chat, either by pasting text or uploading a document for the AI to read.

  • More questions about Microsoft Ads? See everything the Microsoft Ads Connector can do

Connect Microsoft Ads to Claude, Cursor, ChatGPT & more