• FRICTION
  • CONTENT
  • STRATEGY
  • HUMAN

How to analyze user engagement patterns with your AI

Connect Microsoft Clarity to your agent to turn raw session data into insights. Once connected, your AI handles the heavy lifting of scanning your site's behavior.

Ask AI about this page

Short answer

How can I use AI to study user engagement?

Your agent uses Microsoft Clarity tools to pull heatmap and scroll depth data directly into your chat. It identifies friction points and content gaps by looking at how users actually move through your site. You get a clear picture of where attention shifts or dies out.

Where your insights land.

The outcomes of your analysis.

The AI organizes data into these specific outcomes.

FRICTION

Identify dead zones

The agent finds areas where heatmaps show zero interaction or where scroll depth drops off sharply. You'll see exactly where users lose interest.

CONTENT

Optimize page layout

By comparing top pages with user movement, the AI suggests where to move buttons or text. This helps align your design with actual user behavior.

STRATEGY

Prioritize fixes

The AI ranks pages based on traffic and engagement quality. You'll know which pages need a redesign first based on real data.

HUMAN

Manual design review

The AI flags confusing patterns that require a human designer to fix. It points out the problem, but you make the creative decisions.

The workflow

What your AI does when the data arrives.

The agent acts as a data analyst, pulling specific metrics to answer your questions.

  1. Map the traffic

    The agent identifies which pages are getting the most eyes to set the context for the analysis.

    list_top_pages

  2. Locate friction

    It pulls visual data to see where users are clicking or tapping most frequently.

    get_heatmap

  3. Check attention

    The agent looks at how far down the page users actually go to find where they stop scrolling.

    get_scroll_depth

  4. Synthesize findings

    The agent combines the page list, heatmaps, and scroll data to explain why users are behaving this way.

    list_top_pagesget_heatmapget_scroll_depth

Try it

Copy these to start.

Use these lines to kick off your analysis.

Starting points

These are basic prompts. Swap out the page names or specific goals to get better results.

Microsoft Clarity Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_sVqaeV2G2yXZXmuRhG75NoVrnKtQcsjcTszgfU4b/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Microsoft Clarity capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "microsoft-clarity-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_sVqaeV2G2yXZXmuRhG75NoVrnKtQcsjcTszgfU4b/mcp"
    }
  }
}
Copy into chat04

  • Look at the top pages on my site and tell me which ones have the lowest scroll depth.

  • Check the heatmap for my pricing page and tell me if users are clicking the wrong elements.

  • Compare the scroll depth of my homepage against my product landing page.

  • Analyze the heatmap for my blog posts to see if people are reaching the call to action.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Microsoft Clarity once, then ask.

Just follow the link to authorize the connection. Your login credentials stay encrypted and secure on our side.

Connect Microsoft Clarity to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my website layout?

    No. The AI only reads data from Microsoft Clarity to give you insights. You have to make and implement all changes yourself.

  • 02

    Does the AI delete any of my Clarity data?

    No. The tools only allow the AI to read and retrieve information. It cannot delete or modify your Clarity records.

  • 03

    Can it analyze session recordings?

    No. This specific connection is limited to heatmaps, scroll depth, and page lists.

  • 04

    How does it know which pages to look at?

    It uses the list of top pages to identify where to focus, or you can tell it a specific URL to analyze.

  • 05

    Will it automatically fix my conversion rate?

    No. It identifies the patterns causing low conversions, but the actual optimization is a human task.

  • More questions about Microsoft Clarity? The Connector page answers them. See everything the Microsoft Clarity Connector can do

Connect Microsoft Clarity to Claude, Cursor, ChatGPT & more