• METRICS
  • BREAKDOWNS
  • MODELS
  • HUMAN

How to query attribution metrics with your AI

Connect Northbeam once. After that, your agent pulls real-time attribution and performance stats whenever you ask.

Ask AI about this page

Short answer

Can my AI pull Northbeam attribution data?

Yes. Your agent uses Northbeam tools to fetch specific metrics, breakdowns, and attribution models. You'll get granular performance insights right in your chat. Here is how the data is handled.

Data outcomes

Where your data lands.

The AI processes your requests into these specific results.

METRICS

Performance snapshots

The agent pulls specific KPIs from Northbeam. You get the exact numbers you asked for in plain text.

BREAKDOWNS

Granular slices

Your agent pulls data segmented by channel or campaign. This lets you see exactly where spend is working.

MODELS

Attribution logic

The agent identifies which attribution models are active. You can compare how different models view your customer journey.

HUMAN

Strategic decisions

The AI provides the raw data and breakdowns. You decide how to shift budget or change your creative strategy based on those numbers.

The workflow

What your AI does when a request arrives.

The agent acts as a bridge between your chat and your Northbeam account.

  1. Identify the request

    Your agent looks at your question to determine if you need high-level KPIs or specific channel slices.

    list_metrics

  2. Fetch performance data

    The agent pulls the specific metric values you requested from your Northbeam account.

    list_metrics

  3. Segment the results

    If you ask for details by channel or campaign, the agent pulls the relevant sub-data.

    list_breakdowns

  4. Verify attribution logic

    The agent checks which attribution models are available to ensure the data matches your preferred view.

    list_attribution_models

Try it

Copy these to start.

Use these prompts to begin querying your data.

Starting points

These are opening lines. Swap out the channel or metric names to match your specific Northbeam setup.

Northbeam Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_9oP8RXhoOI2Cirhogu1lpv1mnfHydfPY91UxvjJq/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Northbeam capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "northbeam-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_9oP8RXhoOI2Cirhogu1lpv1mnfHydfPY91UxvjJq/mcp"
    }
  }
}
Copy into chat04

  • What were my total revenue and ROAS for the last 7 days?

  • Give me a breakdown of spend and conversions by channel for this month.

  • Which attribution models are currently available in my Northbeam account?

  • Show me the performance breakdown for my Meta campaigns compared to Google.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Northbeam once, then ask.

One connection keeps everything synced. Your login stays encrypted and secure on our end.

Connect Northbeam to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my Northbeam settings?

    No. The AI can only read metrics, breakdowns, and models. It cannot modify your account settings or campaign configurations.

  • 02

    Can the AI delete my Northbeam data?

    No. The tools only allow for reading data. Your Northbeam data remains untouched.

  • 03

    Does the AI see my credit card info?

    No. The connection is limited to the data exposed by the specific tools in the manifest.

  • 04

    Can I ask for custom metrics not in Northbeam?

    No. The AI can only pull the specific metrics and breakdowns provided by the Northbeam tools.

  • 05

    How does the AI know which attribution model to use?

    It uses the models it finds through the list_attribution_models tool to answer your specific questions.

  • More questions about Northbeam? The Connector page answers them. See everything the Northbeam Connector can do

Connect Northbeam to Claude, Cursor, ChatGPT & more