• DATA
  • SETTINGS
  • AUDIT
  • HUMAN

How to manage subscriber preferences with your AI

Connect Novu to your AI agent to handle user data and notification settings through natural language.

Ask AI about this page

Short answer

How can my AI manage Novu subscribers?

Your AI agent can find specific users, update their contact details, and change which notifications they receive. You get direct control over your subscriber database through your chat interface.

The results of your requests.

Where your updates land.

The AI performs the heavy lifting in Novu, resulting in these four outcomes.

DATA

Updated contact info

The agent modifies user credentials like emails or phone numbers. Your subscriber list stays current automatically.

SETTINGS

Adjusted opt-ins

The agent changes which notification channels a user is subscribed to. This keeps your delivery rates healthy.

AUDIT

Verified user state

The AI pulls current preference data to confirm changes worked. You can verify settings instantly via chat.

HUMAN

Manual oversight

Complex bulk changes or sensitive deletions stay under your control. The AI flags these for your review.

The workflow

What your AI does when a request arrives.

The agent follows a logical path from finding the right person to applying the change.

  1. Locate the user

    The agent finds the correct person in your Novu database using their email or ID.

    search_subscribers

  2. Check current settings

    Before making changes, the agent looks up what the user has opted into.

    get_subscriber_preferences

  3. Update contact details

    The agent swaps out old email addresses or phone numbers for new ones.

    update_subscriber_credentials

  4. Modify preferences

    The agent toggles specific notification settings or handles mass updates for groups.

    update_subscriber_preferencebulk_update_subscriber_preferences

Try it

Copy these to start.

Use these prompts to trigger actions in Novu.

Starting points

Swap out the bracketed info for your actual user data like emails or specific channel names.

Novu Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_Gc629xN4mo0qmuVJaVaxK1NHXyH1KKUxILlM77rl/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Novu capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "novu-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_Gc629xN4mo0qmuVJaVaxK1NHXyH1KKUxILlM77rl/mcp"
    }
  }
}
Copy into chat04

  • Find the subscriber with the email user@example.com and show me their current preferences.

  • Update the contact credentials for the user with ID 123 to a new email address.

  • Change the notification settings for user@example.com so they no longer receive SMS alerts.

  • Bulk update all subscribers in the 'beta-testers' list to opt-in to the weekly newsletter.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Novu once, then ask.

Just link your Novu account. Your credentials stay encrypted, and you can start managing subscribers immediately.

Connect Novu to your AI

FAQ

How the Novu MCP behaves

  • 01

    Can the AI delete subscribers?

    No. There is no tool provided to delete subscribers, so the AI cannot remove them from your system.

  • 02

    Can the AI create new subscribers?

    No. This MCP is designed for searching and updating existing subscriber data, not for creating new records.

  • 03

    How does the AI find the right person?

    The agent uses the search tool to match identifiers like email addresses to the correct subscriber profile.

  • 04

    Can I update multiple people at once?

    Yes. The agent can perform bulk updates on preferences for groups of subscribers.

  • 05

    Does the AI change my Novu account settings?

    No. The AI only interacts with subscriber data and preferences, not your global Novu configuration.

  • More questions about Novu? The Connector page answers them. See everything the Novu Connector can do

Connect Novu to Claude, Cursor, ChatGPT & more