• ANALYTICS
  • FEEDBACK
  • POLLS
  • HUMAN

How to pull webinar engagement reports with your AI

Connect ON24 to your agent to turn raw event data into actionable insights. Once connected, you can query specific attendee behaviors or survey feedback through your chat interface.

Ask AI about this page

Short answer

How do I get my ON24 webinar data into my AI?

Your agent pulls attendee analytics, poll results, and survey responses directly from your ON24 account. You can then ask your agent to summarize these findings or identify high-intent leads. This breakdown shows how the data moves from your event to your chat.

Data outcomes

Where your data lands.

The AI processes raw ON24 data into these four specific outcomes.

ANALYTICS

Engagement summaries

The agent pulls attendee metrics to show who stayed for the whole session. You get a clear picture of viewer retention.

FEEDBACK

Survey insights

Your agent reads through survey responses to find common themes. You'll see what attendees actually thought of the content.

POLLS

Poll result tallies

The agent extracts real-time poll data from your event. You get the exact breakdown of how your audience answered questions.

HUMAN

Strategic decisions

The AI provides the raw numbers and summaries. You decide how to use these insights to plan your next webinar or sales outreach.

The workflow

What your AI does when the data arrives.

The agent acts as a bridge between your ON24 dashboard and your chat window.

  1. Fetch attendee metrics

    The agent pulls specific engagement data for your webinar participants.

    get_attendee_analytics

  2. Access elite data

    For high-tier event data, the agent pulls deeper analytics to find your most valuable viewers.

    get_elite_analytics

  3. Read survey answers

    The agent scans through all submitted survey responses to find patterns.

    list_survey_responses

  4. Synthesize findings

    The agent combines the analytics and survey data into a single response for you to review.

    get_attendee_analyticslist_survey_responses

Try it

Copy these to start.

Use these prompts to begin interacting with your ON24 data.

Starting points

Swap the bracketed text for your specific event names or dates.

ON24 Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_7eXrMtiKFrDqmt6tzqyJpGDef7PgcRG8ibGSTcGf/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — ON24 capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "on24-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_7eXrMtiKFrDqmt6tzqyJpGDef7PgcRG8ibGSTcGf/mcp"
    }
  }
}
Copy into chat04

  • Get the attendee analytics for my 'Q3 Product Launch' webinar.

  • List the survey responses from the 'Customer Feedback Session' to see what people liked.

  • Pull the elite analytics for my most recent webinar to find high-value attendees.

  • Summarize the poll results from the 'Tech Trends 2024' event.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect ON24 once, then ask.

You only need to link your account once. Your credentials stay encrypted, and you can immediately start asking questions about your events.

Connect ON24 to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my webinar settings in ON24?

    No. The AI can only read data from your events. It cannot modify your webinar configurations or settings.

  • 02

    Can the AI delete my survey responses?

    No. The tools only allow the agent to list and read data. It has no capability to delete or overwrite anything in ON24.

  • 03

    Does the AI see all my ON24 data?

    The AI only accesses the specific data requested through the tools provided, such as attendee analytics or survey responses.

  • 04

    Can I use this to send emails to attendees?

    No. This connector is for extracting data and generating reports. It does not have tools to send emails or interact with your CRM.

  • 05

    How does the AI get the survey data?

    The agent uses the list_survey_responses tool to pull the text of the responses directly from your event.

  • More questions about ON24? The Connector page answers them. See everything the ON24 Connector can do

Connect ON24 to Claude, Cursor, ChatGPT & more