• SEARCH
  • LISTS
  • REVIEW
  • ACCESS

How to build automated lead lists with your AI

Connect Persana AI to your agent to turn chat prompts into organized prospect databases.

Ask AI about this page

Short answer

How can I build automated lead lists with my AI?

You tell your agent who you are looking for, and it uses Persana AI to find those people and save them into lists. You get structured prospect groups ready for your next move.

Where your data lands.

Organized prospect groups.

The AI moves information from raw searches into structured lists.

SEARCH

Targeted prospect discovery

The AI identifies specific people based on your criteria. You get a list of individuals that match your requirements.

LISTS

Managed lead groups

The AI creates and organizes these people into specific lists. You can view these groups through your chat interface.

REVIEW

Human oversight

You decide which leads are actually worth pursuing. The AI finds the names, but you make the final call on quality.

ACCESS

Existing list management

You can pull up your previous work at any time. The AI can show you what you have already built.

The workflow

What your AI does when you ask for leads.

The AI acts as the bridge between your natural language and the Persana AI database.

  1. Identify prospects

    The AI translates your description of a target customer into a search for specific individuals.

    search_people

  2. Group the results

    Once the right people are found, the AI bundles them into a new, named lead list.

    create_lead_list

  3. Verify your work

    The AI checks your existing collections to ensure you aren't creating redundant groups.

    list_lead_lists

  4. Refine the search

    If the first batch isn't right, the AI uses the search tool again with updated parameters.

    search_people

Try it

Copy these to start.

Use these prompts to kick off your first search.

Starting points

Swap out the bracketed text for your actual target industry or job titles.

Persana AI Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_Zge836AYsSNRAtwZRWcMTWiUp1h1O6G4QaXB6tj9/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Persana AI capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "persana-ai-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_Zge836AYsSNRAtwZRWcMTWiUp1h1O6G4QaXB6tj9/mcp"
    }
  }
}
Copy into chat04

  • Find marketing directors at software companies in Austin and put them in a list called Austin Tech Leads.

  • Search for VP of Sales in the healthcare industry and create a lead list for them.

  • Show me all the lead lists I have already created.

  • Find CTOs at fintech startups and add them to my existing 'Fintech Prospects' list.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Persana AI once, then ask.

One click connects this MCP to your agent. Your credentials stay encrypted and secure on our side.

Connect Persana AI to your AI

FAQ

How the lead generation works.

  • 01

    Can the AI send emails to these leads automatically?

    No. The AI can only find people and organize them into lists. You must handle the actual outreach yourself.

  • 02

    Can the AI delete my existing lead lists?

    No. The available tools only allow for searching, creating, and listing. There is no tool to delete data.

  • 03

    How does the AI know which people to put in a list?

    It uses the search results from your specific criteria to populate the list you requested.

  • 04

    Do I need to manually export these lists to a CSV?

    The AI manages the lists within the Persana environment, so you can interact with them directly through chat.

  • 05

    Can I ask the AI to update a list I made yesterday?

    Yes, you can ask the AI to find new people and add them to your existing lists.

  • More questions about Persana AI? The Connector page answers them. See everything the Persana AI Connector can do

Connect Persana AI to Claude, Cursor, ChatGPT & more