• SOURCE
  • CAMPAIGN
  • TRENDS
  • HUMAN

How to analyze website traffic sources with your AI

Connect Pirsch Analytics to your agent once. After that, you can ask questions about your traffic without ever opening a dashboard.

Ask AI about this page

Short answer

How can I see where my website visitors are coming from using AI?

Your agent uses Pirsch Analytics tools to fetch specific referrer URLs and UTM campaign details. You get a clear breakdown of your traffic origins and marketing performance. This data allows you to identify which channels are actually driving users to your site.

Traffic insights.

Where your data lands.

The AI processes raw traffic logs into organized insights.

SOURCE

Referrer identification

The agent pulls data from get_statistics_referrer to list the specific websites sending you traffic. You'll see exactly which domains are your top drivers.

CAMPAIGN

UTM breakdown

By using get_statistics_utm_source, the AI identifies your specific marketing campaigns. You get a list of sources, mediums, and campaign names.

TRENDS

Traffic patterns

The agent compares different sources to show you which channels are growing or dropping. You get a summary of your most effective acquisition paths.

HUMAN

Strategic decisions

The AI provides the raw numbers and summaries, but you decide how to shift your ad spend or content strategy based on those findings.

The workflow

What your AI does when the data arrives.

The agent acts as a bridge between your analytics and your chat interface.

  1. Fetch referrers

    The agent queries your Pirsch account to find the external sites that sent visitors to your pages.

    get_statistics_referrer

  2. Identify campaigns

    The agent looks up UTM parameters to see which specific marketing efforts are working.

    get_statistics_utm_source

  3. Aggregate sources

    The agent groups the referrer and UTM data to find commonalities in your traffic.

    get_statistics_referrerget_statistics_utm_source

  4. Summarize findings

    The agent translates the technical data into a plain English report for you to read.

    get_statistics_referrer

Try it

Copy these to start.

Use these prompts to begin your analysis.

Starting points

These are ideas to get you moving. Swap out the specific channel or campaign names to match your own data.

Pirsch Analytics Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_C8QzYxqPJFP61i7J66gNhiKsvRknJoIxZ40SFVoz/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Pirsch Analytics capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "pirsch-analytics-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_C8QzYxqPJFP61i7J66gNhiKsvRknJoIxZ40SFVoz/mcp"
    }
  }
}
Copy into chat04

  • Which websites are sending the most traffic to my site right now?

  • Show me a breakdown of my traffic by UTM campaign source.

  • Compare the traffic from my LinkedIn ads against my organic search referrals.

  • List the top five referrers that have sent visitors in the last week.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Pirsch Analytics once, then ask.

Just follow the link to connect your account. Your credentials stay encrypted, and you can immediately start asking questions in your preferred AI client.

Connect Pirsch Analytics to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my Pirsch Analytics settings?

    No. The AI can only read statistics through the provided tools. It cannot modify your account or change any settings.

  • 02

    Can the AI delete my website traffic data?

    No. The tools are strictly read-only. Your data remains untouched and safe in Pirsch Analytics.

  • 03

    Does the AI see all my website data?

    The AI only sees the specific referrer and UTM data requested through the tools. It does not have access to your entire site history unless you ask for it.

  • 04

    Can I ask for data from a specific date range?

    Yes, you can ask your agent to look for traffic from specific timeframes, and it will use the tools to find that information.

  • 05

    Do I need to keep the Pirsch dashboard open?

    No. Once the connection is active, your agent handles the data retrieval in the background.

  • More questions about Pirsch Analytics? The Connector page answers them. See everything the Pirsch Analytics Connector can do

Connect Pirsch Analytics to Claude, Cursor, ChatGPT & more