• PROFIT
  • EFFICIENCY
  • BUDGET
  • HUMAN

How to analyze ad spend profitability with your AI

Connect your marketing data to your AI client. It handles the math so you can focus on the strategy.

Ask AI about this page

Short answer

How do I check if my ads are actually making money?

Your AI pulls spend and revenue data from your connected channels to calculate the return on ad spend. You get a clear view of which platforms are profitable and which are wasting your budget.

The results you get

Where your data lands

The AI processes your raw marketing numbers into these specific outcomes.

PROFIT

Channel profitability

The AI compares spend to revenue for every platform. You see exactly where your money is working.

EFFICIENCY

ROAS breakdown

Get specific return numbers for each campaign. This shows which creative or audience is most efficient.

BUDGET

Spend optimization

Identify overfunded channels that aren't performing. Use these insights to shift your budget to better performers.

HUMAN

Strategic decisions

The AI provides the math, but you decide how to reallocate your budget or kill underperforming ads.

The workflow

What your AI does when the data arrives.

The AI handles the heavy lifting of data aggregation and calculation.

  1. Data ingestion

    Your AI pulls the latest spend and revenue figures from your connected marketing accounts.

    calculate_roas

  2. Math execution

    The agent runs the math to find the ratio between what you spent and what you earned.

    calculate_roas

  3. Channel comparison

    It groups the results by platform to show you the performance gap between channels.

    calculate_roas

  4. Insight generation

    The AI highlights the specific campaigns that are dragging down your overall profitability.

    calculate_roas

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Replace the bracketed text with your specific channel or campaign names.

ROAS Calculator Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_2B2nZLxINydxHvhvl8ayevVdippGBM0TjmoG4W6c/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — ROAS Calculator capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "roas-calculator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_2B2nZLxINydxHvhvl8ayevVdippGBM0TjmoG4W6c/mcp"
    }
  }
}
Copy into chat04

  • Calculate the ROAS for my Meta ads from last month.

  • Which of my Google Ads campaigns had the lowest profitability?

  • Compare the spend efficiency of my TikTok ads against my YouTube spend.

  • Show me a breakdown of revenue attributed to each marketing channel.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect ROAS Calculator once, then ask.

Just link your accounts once. Your credentials stay encrypted, and you can start asking questions immediately.

Connect ROAS Calculator to your AI

FAQ

Common questions

  • 01

    Can the AI change my ad budgets?

    No. The AI only reads your data and performs calculations. You must manually adjust budgets in your ad manager.

  • 02

    Does it work with any marketing platform?

    It works with any platform where you can provide the spend and revenue data for the calculation.

  • 03

    Will the AI delete my campaign data?

    No. This MCP is read-only for your marketing accounts. It cannot delete or modify any of your existing data.

  • 04

    How accurate are the ROAS numbers?

    The accuracy depends entirely on the spend and revenue data provided by your connected accounts.

  • 05

    Can I use this to predict future spend?

    The tool calculates historical profitability. It does not perform predictive modeling or forecasting.

  • More questions about ROAS Calculator? The Connector page answers them. See everything the ROAS Calculator Connector can do

Connect ROAS Calculator to Claude, Cursor, ChatGPT & more