• RIVALS
  • SPEND
  • VOLUME
  • STRATEGY

How to map organic and paid competitors with your AI

Connect SpyFu once. After that, your agent handles the data retrieval and analysis for you.

Ask AI about this page

Short answer

How can I map organic and paid competitors with my AI?

Your agent uses SpyFu to identify brands competing for the same keywords and search space. It then estimates their traffic and budget to show you where the competition is heaviest. You get a clear view of the landscape through your chat interface.

The results you get

Competitive intelligence outcomes

The AI turns raw search data into a clear map of your market.

RIVALS

Identify competing brands

The AI finds domains fighting for the same organic and paid search space. You get a list of the main players in your niche.

SPEND

Estimate competitor budgets

Your agent pulls data on how much rivals spend on paid search. This shows you who is investing most heavily in specific keywords.

VOLUME

Analyze traffic levels

Get estimates on the traffic flowing to rival sites. This helps you see which competitors actually own the search results.

STRATEGY

Human decision making

The AI delivers the data and the lists. You decide which competitor gaps are worth targeting in your next campaign.

The workflow

What your AI does when the request arrives.

Your agent acts as the bridge between your chat and SpyFu's data.

  1. Find rivals

    The AI identifies which domains are bidding on or ranking for your target search terms.

    get_domain_competitors

  2. Pull metrics

    The agent gathers specific traffic and spend data for the domains it just identified.

    get_domain_overview

  3. Compare sites

    Your AI looks at the traffic and budget of competitors side-by-side.

    get_domain_overview

  4. Organize data

    The agent summarizes the findings into a readable format, highlighting the biggest spenders.

    get_domain_competitors

Try it

Copy these to start.

Use these prompts to begin your research.

Starting points

Swap out the domain names and keywords for your actual targets.

SpyFu Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_wRxBuo1i67IdNTFZe8pTV4rMNf2yS2Uva006sbm1/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — SpyFu capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "spyfu-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_wRxBuo1i67IdNTFZe8pTV4rMNf2yS2Uva006sbm1/mcp"
    }
  }
}
Copy into chat04

  • Find all the organic and paid competitors for example.com.

  • Who is spending the most on paid search for the keyword 'cloud security'?

  • Compare the traffic of competitor-a.com and competitor-b.com.

  • List the top 10 domains competing for search space against my site.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect SpyFu once, then ask.

Link your account once. Your login stays encrypted on our side, and you can immediately start asking your agent about competitor data.

Connect SpyFu to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my SpyFu settings?

    No. The tools only allow the AI to read data. It cannot modify your account or change any settings.

  • 02

    Can the AI buy ads for me?

    No. The AI only pulls and analyzes data from SpyFu. It cannot execute purchases or manage campaigns.

  • 03

    How accurate are the budget estimates?

    The AI provides estimates based on SpyFu data. These are calculated approximations, not exact accounting figures.

  • 04

    Can I use this with Claude or Cursor?

    Yes. You can use this with any MCP-compatible client like Claude, Cursor, or Windsurf.

  • 05

    Do I need to give my password to the AI?

    No. You connect via Vinkius, and your credentials stay encrypted.

  • More questions about SpyFu? The Connector page answers them. See everything the SpyFu Connector can do

Connect SpyFu to Claude, Cursor, ChatGPT & more