• CHANNEL DATA
  • USER ACTIVITY
  • CAMPAIGN ROI
  • HUMAN REVIEW

How to analyze marketing attribution with your AI

Connect TalkingData to your AI client to turn raw acquisition logs into clear performance insights.

Ask AI about this page

Short answer

How can I see which channels drive my best users?

Your AI pulls channel data and app usage summaries to map acquisition sources to user activity. You'll see which specific campaigns drive engagement rather than just clicks. This breakdown shows you exactly how the data flows from the channel to the user.

The outcomes of your analysis

Where your insights land

Once connected, your AI delivers these specific outcomes.

CHANNEL DATA

Identify top sources

The AI pulls data from your acquisition channels. You'll see which specific paths are feeding your user base.

USER ACTIVITY

Spot active users

By looking at app summaries, the AI identifies which channels bring in users who actually use the product.

CAMPAIGN ROI

Measure performance

Compare different campaigns to see where your budget is working and where it is being wasted.

HUMAN REVIEW

Refine your strategy

The AI provides the data, but you decide how to reallocate your marketing spend based on these findings.

The workflow

What your AI does when the data arrives.

The AI handles the heavy lifting of gathering and comparing disparate data points.

  1. Gather channel metrics

    The AI reaches into TalkingData to pull the latest acquisition stats for your active campaigns.

    get_channel_data

  2. Summarize app usage

    It looks at how users are behaving within the app to establish a baseline for engagement.

    get_app_summary

  3. Cross-reference sources

    The AI matches the acquisition data against user activity to find the highest quality traffic.

    get_channel_dataget_app_summary

  4. Report findings

    Your agent presents a clean breakdown of which channels are driving the most value.

    get_channel_data

Try it

Copy these to start.

Paste these directly into your chat to begin.

Starting points

These are basic starting lines. Swap out the channel names or app names with your actual data.

TalkingData Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_AzjRWV67UIdBaI75MIRQWdNLQX6sTiHS706EJhLm/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — TalkingData capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "talkingdata-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_AzjRWV67UIdBaI75MIRQWdNLQX6sTiHS706EJhLm/mcp"
    }
  }
}
Copy into chat04

  • Which acquisition channel is driving the most active users right now?

  • Compare the performance of the Facebook campaign against the Google Ads campaign.

  • Show me a summary of app activity for users coming from organic search.

  • Which specific channel has the highest ratio of active users to total installs?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect TalkingData once, then ask.

Just link your account once. Your credentials stay encrypted, and you can immediately start asking questions in your preferred AI client.

Connect TalkingData to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my marketing budget in TalkingData?

    No. The AI can only read data to provide insights. You must manually make any changes in your marketing platform.

  • 02

    Does the AI delete any of my campaign data?

    No. The AI has read-only access to your data through the provided tools.

  • 03

    Can I use this with Claude or Cursor?

    Yes. Any MCP-compatible client will work once you connect the Connector through Vinkius.

  • 04

    How does it know which users are 'active'?

    The AI uses the app summary data to identify user behavior patterns that indicate high engagement.

  • 05

    Can the AI create new marketing campaigns?

    No. The current tools only allow the AI to retrieve channel and app summary data.

  • More questions about TalkingData? The Connector page answers them. See everything the TalkingData Connector can do

Connect TalkingData to Claude, Cursor, ChatGPT & more