• SOURCE
  • TRENDS
  • CONTENT
  • HUMAN

How to track marketing referral sources with your AI

Connect Umami Cloud to your AI client once. From there, you can query your traffic data using natural language.

Ask AI about this page

Short answer

How can I see where my website traffic is coming from?

Your AI pulls real-time referral data from Umami Cloud to identify specific social platforms and external sites driving visitors. You get a clear breakdown of your traffic sources without digging through dashboards. This allows you to see exactly which channels are working.

The outcomes.

Where your data lands.

The AI processes your analytics to produce these specific outcomes.

SOURCE

Identify top referrers

The AI scans your Umami data to list the specific websites and social platforms sending you traffic. You'll see exactly which domains are most active.

TRENDS

Spot traffic shifts

Your agent compares recent referral patterns against previous periods. This highlights when a specific site suddenly starts sending more visitors.

CONTENT

Analyze landing pages

The AI maps referral sources to the specific pages users land on. This shows you which content is attracting interest from external sites.

HUMAN

Plan your strategy

The AI provides the raw data and insights, but you decide how to adjust your marketing spend or social media efforts based on what it finds.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between your analytics and your questions.

  1. Fetch traffic logs

    The AI pulls the latest visitor and referral information from your Umami instance.

    websites

  2. Filter by source

    The agent isolates specific domains or social media referrers from the total traffic pool.

    websites

  3. Summarize patterns

    Your AI groups the data to show which external sites are the most consistent drivers of traffic.

    websites

  4. Report findings

    The AI presents the identified referral sources in a clean format for you to review.

    websites

Try it

Copy these to start.

Use these prompts to begin interacting with your Umami data.

Starting points

These are basic questions to get you moving. Swap in your specific domain or platform names where needed.

Umami Cloud Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_9EXTuMmdOrkYmdFdEgqrlxY9Eb8e04EFBbQtnTHF/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Umami Cloud capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "umami-cloud-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_9EXTuMmdOrkYmdFdEgqrlxY9Eb8e04EFBbQtnTHF/mcp"
    }
  }
}
Copy into chat04

  • Which social media platforms sent the most traffic to my site last week?

  • List the top 5 external websites referring users to my homepage.

  • Did any new referral sources appear in the last 24 hours?

  • Show me a breakdown of traffic from Twitter versus LinkedIn.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Umami Cloud once, then ask.

Just provide your Umami credentials through the secure connection. Once linked, your AI can immediately start answering questions about your website traffic.

Connect Umami Cloud to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my Umami settings?

    No. The AI can only read your traffic and referral data. It cannot modify your Umami configuration or settings.

  • 02

    Will the AI delete any of my analytics data?

    No. The AI has read-only access to your website data. It cannot delete or alter any records in Umami Cloud.

  • 03

    Does this work with Google Analytics?

    No. This specific Connector is built exclusively for Umami Cloud data.

  • 04

    Can the AI create new tracking codes for me?

    No. The AI can analyze existing traffic, but it cannot generate or install new tracking scripts on your website.

  • 05

    How often does the AI see new traffic?

    The AI sees whatever data is currently available in your Umami dashboard at the moment you ask a question.

  • More questions about Umami Cloud? See everything the Umami Cloud Connector can do

Connect Umami Cloud to Claude, Cursor, ChatGPT & more