• CONVERSION
  • RETENTION
  • REVENUE
  • HUMAN

How to generate analytics reports with your AI

Connect Umami to your AI client to turn raw website traffic into specific insights. Once connected, you just ask for the data you need.

Ask AI about this page

Short answer

How can I get analytics reports from my AI?

You tell your AI what specific metric or user behavior you want to track, and it pulls that data directly from Umami. It can build custom funnels, retention tables, or revenue breakdowns based on your natural language requests. You'll get specific data outputs instead of digging through dashboards.

The results you get.

Where your data lands.

The AI processes your raw Umami events into these specific formats.

CONVERSION

Custom funnel reports

The AI maps out user paths through your site. You get a clear view of where people drop off in your signup or checkout flows.

RETENTION

User loyalty data

Get reports on how often users come back. It calculates retention rates based on your specific event triggers.

REVENUE

Financial insights

Turn event data into money metrics. The AI builds reports that link site activity to your revenue goals.

HUMAN

Strategic decisions

The AI handles the data crunching and report building. You decide what the numbers mean for your product roadmap.

The workflow

What your AI does when the request arrives.

The AI acts as a bridge between your conversation and your Umami database.

  1. Scan existing data

    The AI first looks at what is already available in your Umami instance to understand your event structure.

    list_reports

  2. Build custom funnels

    When you ask about user journeys, the AI builds a specific funnel to show conversion steps.

    create_funnel_report

  3. Analyze user return rates

    If you need to know about repeat visitors, the AI generates a report focused on retention.

    create_retention_report

  4. Calculate earnings

    For any questions about money or sales, the AI pulls the relevant event data into a revenue report.

    create_revenue_report

Try it

Copy these to start.

Use these prompts to trigger your first reports.

Starting points

These are just ideas. Swap out the specific event names or timeframes to match your actual website data.

Umami Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_3EkdTojDXQ7xX3QktNk5Jnb7UOnEl349crvP5TAa/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Umami capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "umami-privacy-analytics-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_3EkdTojDXQ7xX3QktNk5Jnb7UOnEl349crvP5TAa/mcp"
    }
  }
}
Copy into chat04

  • Show me a funnel report for the checkout process on my site.

  • Create a retention report for users who visited last month.

  • Generate a revenue report based on my recent purchase events.

  • List all the existing reports currently in my Umami account.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Umami once, then ask.

Just follow the link to connect your account. Your credentials stay encrypted, and you can start chatting with your data immediately.

Connect Umami to your AI

FAQ

How the reporting works

  • 01

    Can the AI change my Umami settings?

    No. The AI can only read data and create reports. It cannot modify your Umami configuration or delete any existing data.

  • 02

    Does the AI create new dashboards in the Umami UI?

    No. The AI generates the reports within your chat interface. It does not push new visual dashboards into the Umami web interface.

  • 03

    Can I ask for attribution reports?

    Yes, if you ask for an attribution report, the AI will use its tools to pull that specific data for you.

  • 04

    Can the AI delete old reports?

    No. The AI has no tools to delete or remove any data or reports from your account.

  • 05

    What happens if the AI can't find the data I asked for?

    The AI will tell you it can't find those specific events or metrics. It only works with the data actually present in your Umami instance.

  • More questions about Umami? See everything the Umami Connector can do

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