• K-FACTOR
  • MULTIPLIER
  • SEGMENTS
  • HUMAN

How to calculate viral coefficients with your AI

Connect your data once. From there, your AI handles the math for every user segment you care about.

Ask AI about this page

Short answer

How can I find the K-factor for my user cohorts?

Your AI uses your cohort data to run the math for specific segments. You'll get the K-factor and the growth multiplier for each group. This breakdown shows how each segment drives expansion.

The outcomes of your analysis.

Where your data lands.

Once you provide your cohort data, the AI produces these specific outputs.

K-FACTOR

Segmented K-factor

The AI calculates the fundamental viral coefficient for each specific user group. You see exactly which cohorts are driving organic growth.

MULTIPLIER

Growth multiplier

The AI determines the expansion potential of your loops. This shows how much each new user adds to your total user base.

SEGMENTS

Cohort breakdown

The AI organizes the math by user segment. You get a clear view of how different demographics or behaviors change your viral loop.

HUMAN

Strategic direction

The AI provides the numbers, but you decide which loops to fund or fix. You use these results to plan your next product changes.

The workflow

What your AI does when the data arrives.

The AI processes your raw cohort numbers through two specific mathematical operations.

  1. Identify segments

    The AI reads your provided data to group users into the specific cohorts you want to analyze.

    calculate_viral_k

  2. Calculate K-factor

    The AI runs the math to find the viral coefficient for every identified segment.

    calculate_viral_k

  3. Determine expansion

    The AI calculates how much each user contributes to the total growth of the network.

    calculate_growth_multiplier

  4. Summarize results

    The AI presents the final coefficients and multipliers in a format you can use for planning.

    calculate_growth_multiplier

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Replace the bracketed text with your actual data sources like a CSV file or a specific database table.

Viral Coefficient Calculator Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_b22lDViEB1htA1wElX8gROaqII9JIxyfNJ6DzNU1/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Viral Coefficient Calculator capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "viral-coefficient-calculator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_b22lDViEB1htA1wElX8gROaqII9JIxyfNJ6DzNU1/mcp"
    }
  }
}
Copy into chat04

  • Calculate the viral coefficient for the users in my 'Power User' cohort from this CSV.

  • What is the growth multiplier for the new signups from last week's referral campaign?

  • Compare the K-factor between my mobile users and my desktop users using this sheet.

  • Run a viral coefficient analysis on the organic growth data in my marketing database.

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Start here

Connect Viral Coefficient Calculator once, then ask.

Just click the link to connect the MCP to your client. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Viral Coefficient Calculator to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my original data?

    No. The AI only reads your data to perform calculations. It cannot modify or delete your source files.

  • 02

    Does the AI create new user accounts?

    No. This MCP is strictly for calculating coefficients and multipliers based on existing data.

  • 03

    Can I calculate K-factors for groups not in my data?

    No. The AI can only calculate metrics for the specific cohorts present in the data you provide.

  • 04

    How does the AI handle different user segments?

    It uses the data you provide to group users into cohorts and then runs the math for each group separately.

  • 05

    What is the difference between the K-factor and the multiplier?

    The K-factor is the coefficient for a single loop, while the multiplier shows the total expansion potential.

  • More questions about Viral Coefficient Calculator? The Connector page answers them. See everything the Viral Coefficient Calculator Connector can do

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