Mention MCP. Monitor brand sentiment from social chatter.

You connect your Mention account to your AI client, giving you full control over social monitoring and brand alerts through natural conversation. It's how you get all the data you need without having to click a million buttons.

Account Visibility & Management
You can start by checking the basics with get_account_info, which pulls up general details about your connected Mention account. If you gotta know who else has access, use list_account_users to see every user authorized on the profile. To confirm where this data is coming from, run list_connected_external_accounts; that shows exactly which external social media platforms are linked up with your Mention profile.

Alert Setup and Oversight
Monitoring alerts are central here. You can grab an overview of every active monitoring alert using list_alerts. If you need to dig into the specifics of just one alert, get_alert fetches all the detailed metadata for that single alert ID. When you're managing your brand watch list, these tools let you set up rules and keep tabs on everything without manually checking sites.

Tracking Mentions and Data Retrieval
When mentions start rolling in, you’ve got several ways to track 'em. You can get a paginated feed of recent social media mentions associated with an alert ID by calling list_mentions. If you're looking for specific content—like competitor names or product codes—you use search_mentions to find them using custom text keywords across all monitoring streams.

When you want to focus on the best stuff, list_favorite_mentions pulls up a list of mentions that someone manually marked as favorites for an alert.

Deep-Dive Analysis and Inspection
Once you pinpoint a mention, you can’t just read the text; you gotta know what it means. Use get_mention_details to pull the complete package: the full content, all the metadata attached to that specific mention ID, and its sentiment analysis score. For quantitative data—the volume and growth rates of your brand mentions, or overall sentiment trends for any monitored alert—you run get_alert_statistics.

This gives you solid metrics so you know if things are trending up or down.

The Workflow in Action
It’s simple: You list all alerts with list_alerts. Then, when a campaign drops, your AI agent can use search_mentions to find every mention containing the launch hashtag. It pulls that data into a stream via list_mentions, and you can filter it down by checking which mentions were marked as favorites using list_favorite_mentions.

You then feed any single ID through get_mention_details to check the sentiment score, while simultaneously calling get_alert_statistics to see if that mention volume is spiking beyond historical norms. You'll also get confirmation of your account setup details using get_account_info, and you can confirm which users have access with list_account_users. It’s a comprehensive system for understanding what people are actually saying about your brand.