Bring Retargeting
to AutoGen
Learn how to connect AdRoll to AutoGen and start using 7 AI agent tools in minutes. Fully managed, enterprise secure, and ready to use without writing a single line of code.
What is the AdRoll MCP Server?
Connect your AdRoll account to any AI agent and take full control of your digital advertising operations and retargeting workflows through natural conversation.
What you can do
- Campaign Orchestration — List and manage all your advertising campaigns programmatically, retrieving detailed budget settings and high-fidelity operational status in real-time
- Ad Group & Creative Intelligence — Access your complete directory of ad groups and creative assets to coordinate your visual marketing strategy across multiple channels
- Performance Reporting — Programmatically retrieve real-time metrics including clicks, impressions, and high-fidelity spend data to optimize your ROI directly through your agent
- Audience Segmentation — Access and manage your retargeting segments to ensure perfectly coordinated audience targeting and high-fidelity personalized experiences
- Infrastructure Monitoring — Access advertisable profile metadata and verify account-level settings directly through your agent for instant operational reporting
How it works
1. Subscribe to this server
2. Retrieve your API Key or Personal Access Token from the AdRoll Developer Portal
3. Start managing your advertising performance from Claude, Cursor, or any MCP client
No more manual toggling between complex ad tables or missing spend spikes. Your AI acts as your dedicated ad operations coordinator and performance analyst.
Who is this for?
- Marketing Managers — instantly retrieve campaign performance recaps and monitor spend using natural language commands
- Growth Advertisers — orchestrate audience segments and verify creative status without leaving your creative workspace
- Media Buyers — automate the retrieval of structured advertising metrics for internal reporting through simple AI queries
Built-in capabilities (7)
Get campaign details
Pass report criteria as a JSON string. Get performance report
List ad groups for a campaign
List all ads for an advertisable
List all advertisable profiles
List campaigns for an advertisable
List audience segments
Why AutoGen?
AutoGen enables multi-agent conversations where agents negotiate, delegate, and collaboratively use AdRoll tools. Connect 7 tools through Vinkius and assign role-based access. a data analyst queries while a reviewer validates, with optional human-in-the-loop approval for sensitive operations.
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Multi-agent conversations: multiple AutoGen agents discuss, delegate, and collaboratively use AdRoll tools to solve complex tasks
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Role-based architecture lets you assign AdRoll tool access to specific agents. a data analyst queries while a reviewer validates
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Human-in-the-loop support: agents can pause for human approval before executing sensitive AdRoll tool calls
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Code execution sandbox: AutoGen agents can write and run code that processes AdRoll tool responses in an isolated environment
AdRoll in AutoGen
AdRoll and 3,400+ other MCP servers. One platform. One governance layer.
Teams that connect AdRoll to AutoGen through Vinkius don't need to source, host, or maintain individual MCP servers. Every tool call runs inside a hardened runtime with credential isolation, DLP, and a signed audit chain.
Raw MCP | Vinkius | |
|---|---|---|
| Server catalog | Find and host yourself | 3,400+ managed |
| Infrastructure | Self-hosted | Sandboxed V8 isolates |
| Credential handling | Plaintext in config | Vault + runtime injection |
| Data loss prevention | None | Configurable DLP policies |
| Kill switch | None | Global instant shutdown |
| Financial circuit breakers | None | Per-server limits + alerts |
| Audit trail | None | Ed25519 signed logs |
| SIEM log streaming | None | Splunk, Datadog, Webhook |
| Honeytokens | None | Canary alerts on leak |
| Custom domains | Not applicable | DNS challenge verified |
| GDPR compliance | Manual effort | Automated purge + export |
Why teams choose Vinkius for AdRoll in AutoGen
The AdRoll MCP Server runs on Vinkius-managed infrastructure inside AWS — a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts. All 7 tools execute in hardened sandboxes optimized for native MCP execution.
Your AI agents in AutoGen only access the data you authorize, with DLP that blocks sensitive information from ever reaching the model, kill switch for instant shutdown, and up to 60% token savings. Enterprise-grade infrastructure, zero maintenance.
* Every MCP server runs on Vinkius-managed infrastructure inside AWS - a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts optimized for native MCP execution. See our infrastructure
How Vinkius secures
AdRoll for AutoGen
Every tool call from AutoGen to the AdRoll MCP Server is protected by DLP redaction, cryptographic audit chains, V8 sandbox isolation, kill switch, and financial circuit breakers.
Frequently asked questions
How do I find my AdRoll API credentials?
Log in to the AdRoll Developer Portal, navigate to your dashboard, and generate a Personal Access Token or register an app to obtain your API Key.
Can I retrieve spend metrics via AI?
Yes! The get_report tool allows your agent to retrieve high-fidelity spend and performance data by providing a JSON criteria object.
How do I check my advertisable profiles?
Use the list_advertisables tool to retrieve your complete directory of websites and brands managed within your AdRoll account programmatically.
How does AutoGen connect to MCP servers?
Create an MCP tool adapter and assign it to one or more agents in the group chat. AutoGen agents can then call AdRoll tools during their conversation turns.
Can different agents have different MCP tool access?
Yes. AutoGen's role-based architecture lets you assign specific MCP tools to specific agents, so a querying agent has different capabilities than a reviewing agent.
Does AutoGen support human approval for tool calls?
Yes. Configure human-in-the-loop mode so agents pause and request approval before executing sensitive MCP tool calls.
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Install: pip install "autogen-ext[mcp]"