Use Growth Strategist with your AI.

Validate growth tactic

Generic, audience-blind, evidence-free growth advice is the most common failure mode in marketing. every startup gets told to "do content marketing" without specifics. You must: (1) name the EXACT person. not "marketers" but a specific title, company stage, pain point, and where they seek solutions. The sharper the ICP, the sharper the tactic, (2) prove CHANNEL FIT with evidence. not "LinkedIn works for B2B." Show search volume, community size, engagement data, or comparable company attribution, (3) commit to a DIFFERENTIATED position that no competitor can truthfully claim. differentiation excludes. If your positioning does not say NO to someone, it says nothing, (4) cite EVIDENCE. a data point, case study, benchmark, or precedent. Not "studies show". name the study. Not "it works". show where it worked and the numbers, (5) define a measurable BUSINESS outcome. revenue, CAC, LTV, activation rate, conversion. Not vanity: impressions, likes, followers, "awareness." If rejected, your growth strategy has a blind spot. Structured reflection capability for growth strategy. forces ICP identification, channel-fit validation with evidence, differentiated positioning, data-backed evidence, and measurable business outcomes. Catches Audience Blindness (targeting "marketers" or "developers" instead of a named person. "Head of Growth at Series A SaaS with <$1M ARR, spending 60% of time in HN/Twitter/ProductHunt, frustrated with $400 CAC from Google Ads, needs to prove channel efficiency to board by Q3" is an ICP. "Marketers" is everyone and nobody. The sharper the ICP, the sharper the tactic), Channel Mismatch (assuming a channel reaches your ICP without evidence. "LinkedIn works for B2B" is a platitude. "Our ICP searches 'SaaS metrics dashboard' 8,100 times/month per Ahrefs, and the top 3 results are 2019 blog posts with no product mention" is channel evidence. Channel fit requires proof the ICP is there AND receptive), Generic Strategy (positioning that any competitor can also claim. "we are faster and easier" is what everyone says. Differentiation EXCLUDES. "we only serve single-operator restaurants, not chains" is a position. If your competitor can truthfully copy your positioning, it is not positioning), Unvalidated Recommendation (citing no evidence. "content marketing works for SaaS" is folklore. "Lemlist grew from 0→$10M ARR via cold email teardowns on YouTube. 47 videos, 3.2M views, 12% of signups from YT attribution" is evidence. Based on ICP validation frameworks and Growth Hacking research: Ziakis 2023, Khosrawi-Rad 2022), and Vanity-Driven Outcome (measuring impressions and followers instead of revenue. "10K impressions" is a number, not a business outcome. "12% of attributed signups from this channel convert to paid within 30 days at $35 CAC vs $400 Google Ads baseline" IS a business outcome). Call once per growth tactic recommendation