• DATA
  • ANALYSIS
  • FILTERING
  • HUMAN

How to generate omnichannel reports with your AI

Connect your Adobe Customer Journey Analytics data to your AI client. You can then pull cross-channel reports without touching the Adobe interface.

Ask AI about this page

Short answer

How can I get omnichannel reports using my AI?

Your AI uses the get_report tool to pull data from Adobe Customer Journey Analytics based on your questions. It combines web, app, and offline metrics into a single response. You'll see exactly how these channels interact through the following breakdown.

The results you get

What your reports look like

The AI translates your questions into data pulls from Adobe.

DATA

Unified channel views

The AI pulls data from web, app, and offline sources. You get a single view of how customers move between channels.

ANALYSIS

Behavioral trends

Ask about changes in user behavior over time. The AI extracts specific metrics to show how trends shift across touchpoints.

FILTERING

Custom segments

You can request data for specific user groups or timeframes. The AI applies these filters to the Adobe datasets automatically.

HUMAN

Strategic direction

The AI provides the numbers and filtered data. You interpret the results to make business decisions.

The workflow

What your AI does when you ask for data.

The AI handles the heavy lifting of querying Adobe datasets.

  1. Parse the request

    Your AI reads your question to identify which metrics and dimensions you need from your CJA datasets.

    get_report

  2. Fetch the data

    The agent uses the tool to pull the specific omnichannel data you asked for from Adobe.

    get_report

  3. Organize findings

    The AI takes the raw data and structures it into a readable format for your chat window.

    get_report

  4. Present the report

    The final data is delivered directly to you in your conversation.

    get_report

Try it

Copy these to start.

Use these prompts to begin pulling data from Adobe Customer Journey Analytics.

Starting points

These are opening lines. Swap out the specific channels or timeframes to match your actual Adobe data.

Adobe CJA Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_WtifghO8mMK5C0JvYMukvb4we7PMIb2gDcIvXozK/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Adobe CJA capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "adobe-customer-journey-analytics-cja-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_WtifghO8mMK5C0JvYMukvb4we7PMIb2gDcIvXozK/mcp"
    }
  }
}
Copy into chat04

  • Show me the total web conversions from last week compared to the week before.

  • What is the mobile app engagement rate for our premium users in the last 30 days?

  • Compare offline store visits with online search trends for the current month.

  • List the top five dimensions driving session increases on our mobile app.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Adobe Customer Journey Analytics once, then ask.

Follow the link to authorize the connection. Your login stays encrypted on our side, and you can start asking questions immediately.

Connect Adobe Customer Journey Analytics to your AI

FAQ

How the reporting works

  • 01

    Can the AI change my data in Adobe?

    No. The AI only has permission to read data through the get_report tool. It cannot modify or delete anything in your Adobe instance.

  • 02

    Can I use this to create new dashboards in the Adobe UI?

    No. The AI provides data and reports within your chat client. It does not interact with the Adobe user interface to build visual dashboards.

  • 03

    Does the AI pull data from my Google Analytics?

    No. This connector only accesses data within your connected Adobe Customer Journey Analytics instance.

  • 04

    Can the AI perform complex math on the data?

    Yes. Once the AI pulls the data using the tool, it can perform calculations and comparisons as part of the conversation.

  • 05

    Will the AI automatically run reports every morning?

    No. The AI only runs reports when you explicitly ask for them in your chat client.

  • More questions about Adobe Customer Journey Analytics? The Connector page answers them. See everything the Adobe Customer Journey Analytics Connector can do

Connect Adobe CJA to Claude, Cursor, ChatGPT & more