• WASTED SPEND
  • CAMPAIGN HEALTH
  • DATA ACCESS
  • HUMAN ACTION

How to audit ad campaign performance with your AI

Connect your Amazon Ads account once. After that, your AI handles the heavy lifting of pulling reports and spotting trends across your profiles.

Ask AI about this page

Short answer

How can I use AI to audit my Amazon Ads?

Your AI accesses your Amazon Advertising data to pull specific performance reports and list your active campaigns. It then analyzes that data to flag keywords or campaigns that are draining your budget without converting.

Audit outcomes.

Where your audit data lands.

The AI organizes its findings into these specific areas.

WASTED SPEND

Identify budget leaks

The AI flags keywords with high spend but zero sales. You get a clear list of what to pause or lower bids on.

CAMPAIGN HEALTH

Spot underperforming ads

It compares performance across your Sponsored Products and Sponsored Brands campaigns. You'll see which ones are dragging down your overall ACOS.

DATA ACCESS

Instant report pulls

Instead of clicking through the Amazon console, your AI requests the exact reports you need. It handles the data retrieval so you can focus on the analysis.

HUMAN ACTION

Review and adjust

The AI identifies the problems, but you make the final calls. You decide which bids to change or which keywords to kill in the Amazon dashboard.

The workflow

What your AI does when the request arrives.

The AI moves from account discovery to deep data analysis using these specific steps.

  1. Connect to your accounts

    The AI identifies which Amazon Advertising profiles you have access to so it knows where to look.

    list_profiles

  2. Gather campaign lists

    It pulls a full inventory of your Sponsored Products and Sponsored Brands campaigns to establish a baseline.

    list_sp_campaignslist_sb_campaigns

  3. Request performance data

    The AI asks Amazon to generate the specific performance reports required for your audit.

    request_sp_report

  4. Monitor report readiness

    It checks the status of the requested reports to ensure the data is ready for analysis.

    get_report_status

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

These are opening lines. Swap out the specific campaign names or profile IDs with your own data.

Amazon Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_riJdeMM9dmsGvHhF3Bkhvl6EB2ogdqiQ6QIp1yo6/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Amazon Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "amazon-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_riJdeMM9dmsGvHhF3Bkhvl6EB2ogdqiQ6QIp1yo6/mcp"
    }
  }
}
Copy into chat04

  • List all my Amazon Ads profiles and tell me which one has the highest spend.

  • Pull a performance report for my Sponsored Products campaigns from last week.

  • Find all my Sponsored Brands campaigns that have an ACOS above 30%.

  • Check the status of my latest performance report request and summarize the top 5 underperforming keywords.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Amazon Ads once, then ask.

You only need to link your account one time. Your login credentials stay encrypted, and you can immediately start asking questions about your ad data.

Connect Amazon Ads to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my bids automatically?

    No. The AI can only read your data and identify where changes should be made. You must log in to Amazon to actually adjust bids or budgets.

  • 02

    Can the AI delete my campaigns?

    No. This MCP is designed for data retrieval and analysis. It does not have the capability to delete or modify your campaign structures.

  • 03

    Does the AI see my credit card info?

    No. The AI only accesses the advertising performance data provided through the Amazon Ads API.

  • 04

    How often can I pull reports?

    The AI pulls reports on demand, but it is subject to the standard processing times and limits set by Amazon's reporting API.

  • 05

    Can it audit my Sponsored Brands ads too?

    Yes. It can list and analyze both Sponsored Products and Sponsored Brands campaigns.

  • More questions about Amazon Ads? The Connector page answers them. See everything the Amazon Ads Connector can do

Connect Amazon Ads to Claude, Cursor, ChatGPT & more