• NEW
  • EDIT
  • VIEW
  • MANUAL

How to manage AMC workflows with your AI

Connect your AI to Amazon Marketing Cloud to handle SQL workflow management. You can build, edit, or remove queries using plain English instead of the AMC console.

Ask AI about this page

Short answer

Can I manage AMC workflows with my AI?

Yes. You can use your AI to create new SQL workflows, update existing ones, or delete them. This gives you direct control over your query library through chat. You'll see how the AI handles each step below.

Workflow outcomes

What you get from your AI

Your agent handles the technical execution of your AMC requests.

NEW

Automated creation

Your AI builds new SQL workflows based on the logic you provide. You get a ready-to-use workflow in AMC without manual setup.

EDIT

Instant updates

When your SQL needs a change, your AI modifies the existing workflow. This keeps your query library current without re-typing everything.

VIEW

Library oversight

Your agent can pull a list of all workflows or specific details for one. You get a clear view of your AMC environment.

MANUAL

Human control

You decide which workflows are obsolete. The AI only deletes what you explicitly tell it to remove.

The workflow

What your AI does when the request arrives.

The AI translates your English instructions into specific AMC actions.

  1. Scan workflows

    The AI checks your current AMC setup to see what workflows already exist.

    list_workflows

  2. Retrieve details

    If you want to change a specific query, the AI pulls the current configuration first.

    get_workflow_details

  3. Apply changes

    The AI pushes your new or modified SQL logic directly to the AMC platform.

    create_workflowupdate_workflow

  4. Remove workflows

    The AI clears out old or unnecessary SQL workflows upon your command.

    delete_workflow

Try it

Copy these to start.

Use these prompts to interact with Amazon Marketing Cloud.

Starting points

Swap the bracketed text for your actual SQL code or specific workflow names.

Amazon Marketing Cloud Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_im4kYeyTbSMqZOudko7I4MxH8XnNcyWNp4QSF0Ar/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Amazon Marketing Cloud capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "amazon-marketing-cloud-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_im4kYeyTbSMqZOudko7I4MxH8XnNcyWNp4QSF0Ar/mcp"
    }
  }
}
Copy into chat04

  • Create a new AMC workflow with this SQL: [insert SQL code]

  • Show me a list of all my current Amazon Marketing Cloud workflows.

  • Update the workflow named [workflow name] with this new SQL: [insert SQL]

  • Delete the AMC workflow called [workflow name].

  • Claude
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Start here

Connect Amazon Marketing Cloud once, then ask.

Connect your account once to enable these tools. Your login stays encrypted on our side, and you can find the full technical details on the Connector page.

Connect Amazon Marketing Cloud to your AI

FAQ

How the task behaves

  • 01

    Can the AI run the SQL queries and show me the data?

    No. This Connector is for managing the workflows themselves. It handles the creation and deletion of the SQL tasks, but it does not execute them to return data results.

  • 02

    Can the AI delete workflows on its own?

    No. The AI only deletes a workflow if you explicitly tell it to do so in your chat.

  • 03

    Can I use this to fix errors in my existing SQL?

    Yes. You can ask the AI to update an existing workflow with corrected SQL logic.

  • 04

    Can the AI change my AMC account settings?

    No. The tools are limited to managing SQL workflows. It cannot change your account permissions or billing settings.

  • 05

    How do I know if a workflow was successfully created?

    The AI will confirm once the action is complete, and you can use the list command to verify it exists in your account.

  • More questions about Amazon Marketing Cloud? The Connector page answers them. See everything the Amazon Marketing Cloud Connector can do

Connect Amazon Marketing Cloud to Claude, Cursor, ChatGPT & more