• METRICS
  • LISTS
  • INSIGHTS
  • HUMAN

How to analyze campaign performance with your AI

Connect Appier to your AI client to pull live marketing data. You can then ask questions about specific campaign metrics without leaving your chat.

Ask AI about this page

Short answer

How can I check my campaign ROAS and CPC in chat?

Your AI uses Appier tools to fetch specific campaign data on demand. You get immediate access to ROAS and CPC metrics for any campaign you name. This allows you to spot performance shifts instantly.

The results

What you get from your AI

The data moves from Appier to your chat interface through these outcomes.

METRICS

Live performance data

The AI pulls current ROAS and CPC figures. You get the exact numbers for the campaigns you ask about.

LISTS

Campaign inventory

Your agent identifies all active campaigns. This makes it easy to pick which ones to investigate.

INSIGHTS

Trend identification

By comparing different metrics, your AI highlights which campaigns are overperforming or underperforming.

HUMAN

Strategic decisions

The AI provides the raw numbers and summaries. You decide how to adjust budgets or creative based on that data.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between your chat and the Appier platform.

  1. Identify campaigns

    The AI looks up your available marketing campaigns to ensure it has the right targets.

    list_campaigns

  2. Fetch specific metrics

    Once a campaign is identified, the AI pulls the requested performance data.

    get_campaign_analytics

  3. Calculate ratios

    The AI uses the retrieved data to present ROAS and CPC in a readable format.

    get_campaign_analytics

  4. Summarize findings

    The agent translates the raw numbers into a plain text summary for your review.

    get_campaign_analytics

Try it

Copy these to start.

Use these prompts to begin your analysis.

Starting points

Swap out the campaign names for your actual Appier campaign titles.

Appier Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_YMTa9XW0adENayBcVVpnqa7B3p3Qdihn6q7x3vhr/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Appier capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "appier-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_YMTa9XW0adENayBcVVpnqa7B3p3Qdihn6q7x3vhr/mcp"
    }
  }
}
Copy into chat04

  • List all my active marketing campaigns.

  • What is the current ROAS for the Summer Sale campaign?

  • Show me the CPC for the Retargeting campaign from last week.

  • Which of my campaigns has the highest ROAS right now?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Appier once, then ask.

Follow the link to connect your account. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Appier to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my campaign budgets?

    No. The AI can only read and report on existing campaign data.

  • 02

    Can I delete a campaign through the chat?

    No. This Connector is for analyzing performance, not for managing or deleting campaign settings.

  • 03

    How fresh is the data?

    The AI pulls real-time metrics directly from Appier when you ask for them.

  • 04

    Do I need to provide the campaign IDs?

    No. You can just use the campaign names, and the AI will find them.

  • 05

    Can the AI create new campaigns?

    No. The tools are limited to listing campaigns and retrieving analytics.

  • More questions about Appier? See everything the Appier Connector can do

Connect Appier to Claude, Cursor, ChatGPT & more