• CONVERSION
  • WASTED SPEND
  • TRENDS
  • STRATEGY

How to analyze search term performance with your AI

Connect your Apple Search Ads account once. After that, your agent handles the data retrieval and analysis.

Ask AI about this page

Short answer

How can I see which search terms drive my app installs?

Your agent uses the Apple Search Ads connector to pull search term reports and summarize the results. You'll get a clear breakdown of the queries that actually convert. Here is how it works.

The outcomes.

Where your insights land.

The AI turns raw report data into specific categories for you to act on.

CONVERSION

Identify winning queries

The AI pulls the reports and flags the specific terms driving the most installs. You'll know exactly what to bid on.

WASTED SPEND

Find low-performing terms

Your agent identifies queries that cost money but don't result in installs. This helps you cut unnecessary spend.

TRENDS

Spot new search patterns

The AI looks for shifts in how users are searching for your app. You'll see when user intent changes.

STRATEGY

Human decision making

The AI provides the data and the summary, but you decide which keywords to add or exclude. You keep full control over the campaign settings.

The workflow

What your AI does when the data arrives.

The AI handles the repetitive task of pulling and reading through reports.

  1. Fetch reports

    Your agent pulls the latest search term data directly from your account.

    get_search_term_report

  2. Organize data

    The AI cleans the raw report so the queries and metrics are easy to read.

    get_search_term_report

  3. Analyze performance

    It calculates which specific terms are driving the most installs.

    get_search_term_report

  4. Summarize results

    The AI writes a short summary of the most important findings from the report.

    get_search_term_report

Try it

Copy these to start.

Use these prompts once you've connected your account.

Starting points

These are opening lines. Swap out the campaign names or date ranges to match your actual data.

Apple Search Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_bpLTETUTyGHgIVzqb19ApczQiMhw1ufUBvb0CCGQ/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Apple Search Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "apple-search-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_bpLTETUTyGHgIVzqb19ApczQiMhw1ufUBvb0CCGQ/mcp"
    }
  }
}
Copy into chat04

  • Get a search term report for my 'Brand Search' campaign from the last 14 days.

  • Which search terms in my recent report had the highest install rate?

  • Summarize the search term performance for my 'Competitor Conquest' campaign.

  • List the top 5 search terms that drove installs in my account this month.

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Start here

Connect Apple Search Ads once, then ask.

Follow the link to authorize the connection. Your login stays encrypted on our side, and you can start asking questions immediately.

Connect Apple Search Ads to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my bids or budgets?

    No. The AI can only read search term reports. You must make all bidding and budget changes manually in Apple Search Ads.

  • 02

    Can the AI pause my campaigns?

    No. This MCP is read-only. It cannot modify, pause, or delete any of your campaigns.

  • 03

    Can I ask for a specific date range?

    Yes. Just tell your agent which dates you want to analyze in your prompt.

  • 04

    Does the AI see my billing information?

    No. The AI only has access to the search term report data.

  • 05

    Can the AI create new search terms for me?

    No. The AI can only pull and summarize existing reports.

  • More questions about Apple Search Ads? The Connector page answers them. See everything the Apple Search Ads Connector can do

Connect Apple Search Ads to Claude, Cursor, ChatGPT & more