• PROFIT
  • WASTE
  • GAP
  • HUMAN

How to evaluate keyword ROI with your AI

Connect your Apple Search Ads account once. From there, your AI handles the data crunching to find your best performing terms.

Ask AI about this page

Short answer

How can I find high-value keywords using my AI?

Your AI pulls keyword lists and performance reports to compare spend against conversions. You'll get a clear breakdown of which terms drive profit and which ones waste your budget.

The results you get

Where your data lands

The AI categorizes your keyword performance into these four areas.

PROFIT

High-value targets

The AI identifies keywords with strong conversion rates and efficient costs. You'll know where to scale your bids.

WASTE

Budget drains

It flags terms that spend heavily without generating conversions. This shows you exactly where to cut spend.

GAP

Missed opportunities

The AI finds high-intent terms that currently have low visibility. These are your next growth targets.

HUMAN

Strategic decisions

The AI provides the data, but you decide how to adjust your overall campaign strategy. You stay in control of the budget.

The workflow

What your AI does when the data arrives.

The AI moves from pulling raw data to delivering specific performance insights.

  1. Fetch keywords

    The AI pulls your current list of active keywords from your account.

    list_keywords

  2. Get performance data

    It retrieves the specific conversion and spend metrics for those keywords.

    get_keyword_report

  3. Calculate efficiency

    The AI compares the cost of each keyword against the value of the conversions it drove.

    get_keyword_report

  4. Group targets

    It organizes your keywords into high-performing and low-performing buckets.

    list_keywordsget_keyword_report

Try it

Copy these to start.

Paste these into your chat to begin your analysis.

Starting points

These are opening lines. Swap in your specific campaign names or date ranges to get better results.

Apple Search Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_bpLTETUTyGHgIVzqb19ApczQiMhw1ufUBvb0CCGQ/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Apple Search Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "apple-search-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_bpLTETUTyGHgIVzqb19ApczQiMhw1ufUBvb0CCGQ/mcp"
    }
  }
}
Copy into chat04

  • List my keywords from the last 30 days and tell me which ones have the best ROI.

  • Find the keywords in my 'Brand Campaign' that have high spend but zero conversions.

  • Compare the conversion rates of my top 10 keywords from last month.

  • Which keywords should I stop bidding on based on their recent performance report?

  • Claude
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  • JetBrains
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Start here

Connect Apple Search Ads once, then ask.

Log in once to link your account. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Apple Search Ads to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my keyword bids?

    No. The AI only reads and analyzes your data. You must manually adjust bids in your Apple Search Ads dashboard.

  • 02

    Can the AI delete keywords for me?

    No. This MCP is read-only. It cannot modify, delete, or create any data in your account.

  • 03

    How does the AI get my conversion data?

    It uses the keyword report tool to pull the specific metrics associated with your keywords.

  • 04

    Do I need to upload CSV files?

    No. The AI pulls the data directly from your account.

  • 05

    Can the AI see my entire account history?

    It can see any data that is accessible through the keyword report tool.

  • More questions about Apple Search Ads? The Connector page answers them. See everything the Apple Search Ads Connector can do

Connect Apple Search Ads to Claude, Cursor, ChatGPT & more