• COHORT
  • REVENUE
  • LTV
  • HUMAN

How to track user retention and revenue with your AI

Connect AppLovin to your AI client once. After that, your agent can pull cohort reports and revenue data on demand.

Ask AI about this page

Short answer

How can I track user retention and revenue using my AI?

Your AI pulls cohort reports and granular revenue data directly from AppLovin. You can analyze long-term user value by requesting reports aggregated by user or impression. You'll see the specific data breakdowns below.

Data outcomes

What you'll discover

The specific insights your agent extracts from AppLovin.

COHORT

Retention trends

The AI pulls cohort reports to show how user groups behave over time. You get a clear view of long-term engagement.

REVENUE

Granular earnings

Get revenue data broken down by specific users or individual impressions. This shows you exactly where money is coming from.

LTV

User value

Your agent combines retention and revenue data to identify your most profitable user segments. You get the math without the manual work.

HUMAN

Strategic direction

The AI handles the data retrieval and math. You decide how to adjust your ad spend or product roadmap based on the results.

The workflow

What your AI does when the data arrives.

The AI acts as a direct bridge between your AppLovin account and your chat interface.

  1. Fetch cohort data

    The agent requests specific cohort groupings to track how user populations change over time.

    get_max_cohort_report

  2. Retrieve revenue

    It pulls detailed revenue logs, allowing you to see earnings at the user or impression level.

    get_user_ad_revenue_report

  3. Aggregate metrics

    The AI processes the raw reports to find patterns in user value and retention rates.

    get_max_cohort_reportget_user_ad_revenue_report

  4. Summarize findings

    Your agent translates the technical data into a plain English summary of your current performance.

    get_max_cohort_report

Try it

Copy these to start.

Use these prompts to begin your analysis.

Starting points

These are opening lines. Swap out the specific timeframes or user segments to match your actual needs.

AppLovin Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_UUxlBjnjQWohArjM1vvbEkJkuPf5Wfn9Llct3bdB/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — AppLovin capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "applovin-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_UUxlBjnjQWohArjM1vvbEkJkuPf5Wfn9Llct3bdB/mcp"
    }
  }
}
Copy into chat04

  • Get a cohort report for the last 30 days to see my retention trends.

  • Pull a revenue report for my top 10 users to see their individual value.

  • Show me the ad revenue aggregated by impression for this week.

  • Compare the retention of the January cohort against the February cohort.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect AppLovin once, then ask.

One connection links your AppLovin data to your AI client. Your credentials stay encrypted, and you can start asking questions immediately.

Connect AppLovin to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my AppLovin campaign settings?

    No. The AI can only read cohort and revenue data. It cannot modify your campaigns or settings.

  • 02

    Can I get revenue data for a specific user ID?

    Yes. You can ask the AI to pull revenue reports for specific users.

  • 03

    Does the AI delete any of my AppLovin data?

    No. The AI only has read access to the specific reports requested.

  • 04

    Can the AI create new cohort reports in the AppLovin dashboard?

    No. The AI can only retrieve existing reports using the available tools.

  • 05

    How granular can the revenue data be?

    You can get revenue data aggregated by either user or by individual impression.

  • More questions about AppLovin? The Connector page answers them. See everything the AppLovin Connector can do

Connect AppLovin to Claude, Cursor, ChatGPT & more