• SEARCH
  • ANALYSIS
  • REPORTS
  • HUMAN

How to track brand mentions and sentiment with your AI

Connect BrandMentions to your AI client once. From then on, you can trigger keyword searches and pull live sentiment data without leaving your chat.

Ask AI about this page

Short answer

How can I track brand mentions and sentiment with my AI?

You tell your AI which keywords to look for, and it uses BrandMentions to find every recent mention and the sentiment behind them. You get a clean feed of data to analyze or act on immediately.

Where your data lands.

Real-time brand insights.

The AI handles the heavy lifting of searching and sorting, then places the results where you need them.

SEARCH

Live keyword monitoring

The AI runs searches for your specific brand terms or competitors. You get a real-time list of where people are talking.

ANALYSIS

Sentiment breakdown

The AI pulls the emotional tone of each mention. You can quickly see if the conversation is turning positive or negative.

REPORTS

Structured mention lists

Mentions are pulled into your workspace as organized data. This makes it easy to move them into a sheet or a doc.

HUMAN

Strategic response

The AI identifies the trends, but you decide how to respond to customers or adjust your marketing strategy.

The workflow

What your AI does when a search is triggered.

The AI acts as the bridge between your chat and the BrandMentions database.

  1. Find keywords

    Your AI starts by looking for specific terms or brand names you've identified.

    post_search

  2. Gather mentions

    Once the search is live, the AI pulls the specific instances where those terms appeared.

    get_mentions

  3. Process sentiment

    The AI filters the mentions to extract the sentiment data and processed details.

    get_processed_mentions

  4. Deliver results

    The AI presents the final list of mentions and sentiment scores in your chat window.

    get_processed_mentions

Try it

Copy these to start.

Use these prompts to kick off your first brand monitoring task.

Starting points

These are just ideas. Swap out the brand names and channels for your own.

BrandMentions Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_SufU7LPdIHh7Xo26CWULB6RifbHyU7E2ISlPn6UN/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — BrandMentions capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "brandmentions-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_SufU7LPdIHh7Xo26CWULB6RifbHyU7E2ISlPn6UN/mcp"
    }
  }
}
Copy into chat04

  • Search for mentions of 'Acme Corp' on Twitter and tell me the overall sentiment.

  • Find recent mentions of my competitor 'Globex' and list them in a table.

  • Check the sentiment for 'BrandName' across all recent web mentions.

  • Pull all mentions of 'ProductX' from the last 24 hours and summarize the feedback.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect BrandMentions once, then ask.

Just click the link to connect your account. Your credentials stay encrypted, and you can start chatting with the data immediately.

Connect BrandMentions to your AI

FAQ

How this task behaves.

  • 01

    Can the AI post replies to these mentions?

    No. The AI can only find and read mentions and sentiment data. You have to handle the actual posting yourself.

  • 02

    Does the AI delete mentions it finds?

    No. The AI only reads data from BrandMentions. It cannot modify or delete any external content.

  • 03

    How often does the AI check for new mentions?

    The AI only checks when you ask it to via a prompt. It does not run background tasks on its own.

  • 04

    Can I use this to track my competitors?

    Yes. You can use the search capability to look for any keyword, including competitor names.

  • 05

    Will the AI automatically update my spreadsheet?

    The AI can pull the data into your workspace, but you must tell it to perform that specific action.

  • More questions about BrandMentions? The Connector page answers them. See everything the BrandMentions Connector can do

Connect BrandMentions to Claude, Cursor, ChatGPT & more