• RAW DATA
  • TRENDS
  • QUERIES
  • HUMAN

How to extract raw social mentions with your AI

Connect Brandwatch to your AI client once. From there, you can pull social data directly into your chat for instant analysis.

Ask AI about this page

Short answer

How can I pull social mentions into my AI chat?

You use the Brandwatch Connector to fetch specific posts or query results. Your agent then reads that raw data to answer questions or find patterns. You'll see how the data flows below.

The results.

Where your data lands.

The AI handles the heavy lifting of gathering and organizing the social data.

RAW DATA

Direct mention feeds

The AI uses Brandwatch to grab specific posts. You get the exact text and metadata needed for analysis.

TRENDS

Pattern recognition

Your agent looks through the pulled mentions to find recurring themes or sentiment shifts.

QUERIES

Saved search access

The AI can pull data from your existing Brandwatch queries to keep context consistent.

HUMAN

Final decision making

The AI presents the findings, but you decide which insights to act on or report.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between your Brandwatch account and your chat interface.

  1. Find your queries

    The AI looks through your Brandwatch account to find the specific search queries you've already set up.

    list_queries

  2. Fetch the posts

    Once a query is identified, the AI pulls the actual social media posts and mention details.

    get_mentions

  3. Analyze context

    The AI reads the raw text of the mentions to understand the conversation.

    get_mentions

  4. Summarize findings

    The AI condenses the large volume of social data into a readable format for you.

    get_mentions

Try it

Copy these to start.

Use these prompts to trigger the Brandwatch tools.

Starting points

These are just ways to start. Swap out the specific query names or brand terms with your own.

Brandwatch Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_U3iNoOtAHtq2EggV7EV28iaIxEv7vfFgwz5tvTKu/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Brandwatch capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "brandwatch-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_U3iNoOtAHtq2EggV7EV28iaIxEv7vfFgwz5tvTKu/mcp"
    }
  }
}
Copy into chat04

  • List my Brandwatch queries so I can see what's available.

  • Get the latest mentions from my 'Product Launch' query.

  • Pull the raw mentions for the brand 'Acme Corp' and summarize the sentiment.

  • Find the most recent mentions from my Twitter monitoring query.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Brandwatch once, then ask.

Just follow the link to connect your account. Your login stays encrypted on our side, and you can start chatting with your data immediately.

Connect Brandwatch to your AI

FAQ

How this task behaves.

  • 01

    Can the AI delete mentions in Brandwatch?

    No. The AI can only read data through the provided tools; it cannot modify or delete anything in your Brandwatch account.

  • 02

    Can I use this to post replies to social media?

    No. This Connector is for extracting and analyzing mention data, not for publishing content.

  • 03

    Does the AI see all my Brandwatch data?

    The AI only sees the data it specifically requests using the tools, such as when you ask it to pull a specific query.

  • 04

    Can the AI create new queries for me?

    No. The AI can list your existing queries, but it does not have a tool to create new ones.

  • 05

    How does the AI get the social posts?

    It uses the get_mentions tool to pull the raw data directly into your chat context.

  • More questions about Brandwatch? The Connector page answers them. See everything the Brandwatch Connector can do

Connect Brandwatch to Claude, Cursor, ChatGPT & more