• USER DATA
  • LOYALTY
  • EVENTS
  • HUMAN

How to update Braze user profiles with your AI

Connect your AI to Braze once. From then on, you can manage user data and event tracking through simple text commands.

Ask AI about this page

Short answer

How can I update Braze profiles using my AI?

You tell your AI what to change, and it uses the Braze Connector to push those updates to your user profiles. This handles everything from loyalty tier shifts to custom event logging. You'll see how the data moves in the breakdown below.

Data destinations

Where your updates land.

The AI maps your text commands to specific Braze actions.

USER DATA

Updated attributes

The AI modifies specific user fields like email or preferences. Your Braze profiles stay current without manual entry.

LOYALTY

Tier adjustments

Change user loyalty levels or reward statuses. The AI executes these updates based on your instructions.

EVENTS

Custom event logs

Trigger new events in Braze to kick off journeys. This keeps your engagement workflows accurate.

HUMAN

Manual review

You decide which users get updated. The AI prepares the changes, but you maintain control over the final execution.

The workflow

What your AI does when the command arrives.

The AI translates your intent into specific API calls.

  1. Identify the user

    The AI finds the specific person in your Braze database using their unique ID or email.

    identify_user

  2. Update attributes

    The AI applies new data points, such as a new loyalty tier or updated contact info, to that user.

    track_user

  3. Log activity

    The AI records custom events to trigger specific Braze campaigns or segments.

    track_user

  4. Pull user lists

    The AI gathers specific user IDs to help you organize or target groups for updates.

    export_user_ids

Try it

Copy these to start.

Use these prompts to trigger actions in Braze.

Starting points

Replace the bracketed info with your actual user IDs or attribute names.

Braze Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_8FpimOz5P1KXhLVCf7kC47clzHlJh469M0ulSFIP/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Braze capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "braze-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_8FpimOz5P1KXhLVCf7kC47clzHlJh469M0ulSFIP/mcp"
    }
  }
}
Copy into chat04

  • Update the loyalty tier to Gold for user ID 98765.

  • Track a 'purchase_completed' event for user email user@example.com.

  • Change the subscription status to inactive for user 12345.

  • Get a list of all user IDs that have the 'premium' attribute.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Braze once, then ask.

Click the link to connect your account. Your credentials stay encrypted, and you can start chatting with Braze immediately.

Connect Braze to your AI

FAQ

How this task behaves.

  • 01

    Can the AI delete users from Braze?

    No. The AI can only update attributes, track events, or export IDs. It cannot delete user records.

  • 02

    Does the AI automatically send messages to customers?

    No. The AI updates the data that triggers messages, but it does not send the messages itself.

  • 03

    Can I update multiple users at once?

    Yes, if you provide the list of IDs or use the export tool to identify the group first.

  • 04

    How does the AI know which user to update?

    You must provide a unique identifier, like an email or a user ID, in your prompt.

  • 05

    Can the AI change my Braze account settings?

    No. The AI only interacts with user-level data and events.

  • More questions about Braze? The Connector page answers them. See everything the Braze Connector can do

Connect Braze to Claude, Cursor, ChatGPT & more