• WINNERS
  • LOSERS
  • GAPS
  • HUMAN

How to audit keyword performance with your AI

Connect Chewy Ads to your agent to pull real-time keyword data. From there, you can identify which terms drive results and which ones need to be paused.

Ask AI about this page

Short answer

How can I audit my keyword performance using AI?

Your agent uses the Chewy Ads connection to pull keyword data from your selected ad groups. It then flags high-performing winners and low-performing losers. You'll get a clear list of what to scale and what to cut.

Audit outcomes

Where your audit data lands.

The AI organizes the raw keyword data into actionable categories.

WINNERS

High-performing keywords

The agent identifies terms with strong metrics. You'll see exactly which keywords are driving the most value.

LOSERS

Low-performing keywords

The AI flags keywords that are burning budget without returning results. These are your primary targets for pausing.

GAPS

Missing opportunities

Your agent compares current keyword sets against broader trends. It finds gaps where you could be bidding more aggressively.

HUMAN

Manual adjustments needed

The AI highlights specific ad groups that require your direct oversight. You decide which changes to push live in the dashboard.

The workflow

What your AI does when the data arrives.

The agent handles the heavy lifting of data retrieval and sorting.

  1. Fetch keyword lists

    The agent reaches into your Chewy Ads account to grab the specific keyword sets you're targeting.

    list_adgroup_keywords

  2. Filter performance

    It sorts through the retrieved data to separate the top performers from the bottom tier.

    list_adgroup_keywords

  3. Identify waste

    The agent looks for keywords that have high spend but zero conversions.

    list_adgroup_keywords

  4. Summarize findings

    The agent presents a clean breakdown of what to keep and what to kill.

    list_adgroup_keywords

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

Replace the bracketed text with your actual ad group names or specific performance targets.

Chewy Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_pX6pKzjmWEwHcsadHdjzjenhUPeldXFuxKo4XoG5/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Chewy Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "chewy-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_pX6pKzjmWEwHcsadHdjzjenhUPeldXFuxKo4XoG5/mcp"
    }
  }
}
Copy into chat04

  • List all keywords in my 'Dog Treats' ad group and tell me which ones are underperforming.

  • Analyze the keywords in the 'Cat Food' ad group and find the top three spenders.

  • Which keywords in my 'Puppy Supplies' group have the lowest conversion rates?

  • Give me a summary of all keywords in the 'Bird Seed' ad group so I can audit them.

  • Claude
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  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Chewy Ads once, then ask.

Just link your account through the Vinkius interface. Your credentials stay encrypted and your agent gets immediate access to your ad group data.

Connect Chewy Ads to your AI

FAQ

How this task behaves.

  • 01

    Can the AI pause my keywords automatically?

    No. The AI identifies which keywords to pause, but you must go into the dashboard to make those changes yourself.

  • 02

    Does the AI have permission to change my budget?

    No. This connection is read-only for keyword performance auditing.

  • 03

    Can I audit keywords across all ad groups at once?

    Yes, as long as you specify the scope in your prompt.

  • 04

    How does the AI know which keywords are 'low-performing'?

    It uses the performance metrics provided by the Chewy Ads data to identify terms that don't meet your criteria.

  • 05

    Can the AI create new ad groups?

    No. The current tools only allow the agent to list and analyze existing keyword data.

  • More questions about Chewy Ads? The Connector page answers them. See everything the Chewy Ads Connector can do

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