• PATTERNS
  • FRICTION
  • SEGMENTS
  • HUMAN

How to analyze churn trends with your AI

Connect Churnkey to your AI client to turn raw session data into clear churn signals. Once connected, your agent handles the heavy lifting of data aggregation and pattern recognition.

Ask AI about this page

Short answer

How can I use AI to find out why customers are leaving?

Your AI pulls session aggregates and specific retention data from Churnkey to spot patterns in user behavior. It identifies the exact moments or friction points that lead to cancellations. You get a clear list of churn drivers.

The outcomes.

Where your insights land.

The AI processes your Churnkey data into these specific outcomes.

PATTERNS

Behavioral trends

The AI looks at session aggregates to see if specific usage drops precede a cancellation. You get a summary of common behaviors among churned users.

FRICTION

Specific pain points

By looking at individual session details, your agent finds where users get stuck. This highlights the exact features or flows causing frustration.

SEGMENTS

At-risk groups

The AI groups users based on their session history. You'll see which customer segments are most likely to leave based on their activity levels.

HUMAN

Strategic decisions

The AI provides the data, but you decide how to change your product. You use these insights to plan your roadmap or update your onboarding.

The workflow

What your AI does when the data arrives.

Your agent follows a logical path from broad data collection to granular investigation.

  1. Aggregate usage

    The AI first gathers high-level session data to see the big picture of user activity.

    get_session_aggregates

  2. Identify churned users

    It filters through your retention history to find the specific sessions tied to lost customers.

    list_retention_sessions

  3. Deep dive into sessions

    The agent inspects the specific details of those sessions to find the exact cause of the churn.

    get_retention_session_details

  4. Synthesize findings

    The AI combines the aggregates and session details into a single report on churn drivers.

    get_session_aggregates

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Swap the bracketed text for your specific Churnkey data or timeframes.

Churnkey Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_RHAtnyH6hGMQxMCmjGfZIC4tU2vYZJCaSKnCmZu6/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Churnkey capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "churnkey-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_RHAtnyH6hGMQxMCmjGfZIC4tU2vYZJCaSKnCmZu6/mcp"
    }
  }
}
Copy into chat04

  • Summarize the session aggregates for my Churnkey account from the last 30 days.

  • List the retention sessions for users who canceled in the last week.

  • Look at the details for the most recent churned session and tell me what went wrong.

  • Compare the session aggregates of active users versus users who churned last month.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Churnkey once, then ask.

Just click the link to connect your account. Your credentials stay encrypted, and you can immediately start asking questions about your churn data.

Connect Churnkey to your AI

FAQ

How the churn analysis behaves

  • 01

    Can the AI automatically cancel a user's subscription?

    No. The AI can only read session and retention data. It cannot perform actions like canceling subscriptions or modifying user accounts.

  • 02

    Can I ask the AI to fix the bugs it finds in my product?

    No. The AI identifies the friction points in the session data, but you must handle the actual code changes or product fixes yourself.

  • 03

    Does the AI see all my customer data?

    The AI only accesses the session and retention data provided by the Churnkey tools.

  • 04

    Can the AI create new segments in Churnkey?

    No. The AI can analyze existing data to suggest segments, but it cannot write new data or create segments within the Churnkey interface.

  • 05

    How does the AI know which sessions led to churn?

    It uses the retention session tools to link specific user activity to the event of a customer leaving.

  • More questions about Churnkey? See everything the Churnkey Connector can do

Connect Churnkey to Claude, Cursor, ChatGPT & more