• DATA
  • ANALYSIS
  • ACTION
  • HUMAN

How to audit ad set performance with your AI

Connect the Criteo Marketing API to your AI client to pull live performance data without manual exports.

Ask AI about this page

Short answer

How can I audit my Criteo ad sets using AI?

Your AI pulls live clicks and impressions for specific ad sets to show you exactly what's working. You'll get a clear view of campaign health through direct data retrieval. This allows you to spot underperforming sets instantly.

Where every insight lands.

The outcomes of an audit

Once your AI has access to the Criteo data, it organizes the results into these categories.

DATA

Live performance snapshots

The AI pulls current click and impression counts. You get the raw numbers needed to judge success.

ANALYSIS

Trend identification

Your agent compares different ad sets to find outliers. It highlights which specific groups are hitting targets.

ACTION

Optimization targets

The AI flags specific ad sets that need your attention. You'll know exactly where to shift budget.

HUMAN

Strategic decisions

The AI provides the data, but you decide how to adjust the creative or budget. It handles the math so you can handle the strategy.

The workflow

What your AI does when the data arrives.

The AI follows a specific sequence to turn raw Criteo data into an audit report.

  1. Identify targets

    The AI scans your account to find the specific ad sets you want to check.

    list_ad_sets

  2. Fetch details

    It pulls the specific configuration and settings for the selected ad sets.

    get_ad_set_details

  3. Pull metrics

    The agent retrieves the actual click and impression numbers for the requested period.

    get_marketing_statistics

  4. Summarize performance

    The AI compares the retrieved statistics against your goals to find wins and losses.

    get_marketing_statistics

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

Replace the bracketed text with your actual Criteo ad set names or IDs.

Criteo Marketing Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_VfOuHxIvwPO8OjYaEuYQVGnFLCuExrVuf7VBRUlW/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Criteo Marketing capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "criteo-marketing-api-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_VfOuHxIvwPO8OjYaEuYQVGnFLCuExrVuf7VBRUlW/mcp"
    }
  }
}
Copy into chat04

  • List all my active Criteo ad sets so we can start an audit.

  • Get the click and impression stats for the 'Summer_Sale_2024' ad set.

  • Compare the performance of my 'Brand_Awareness' ad set against 'Retargeting_Pro'.

  • Which of my ad sets has the lowest impression count right now?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Criteo Marketing API once, then ask.

One link connects your account. Your credentials stay encrypted and secure on our side while you work in your preferred AI client.

Connect Criteo Marketing API to your AI

FAQ

How the audit works

  • 01

    Can the AI change my budget or pause ads?

    No. The AI can only read data from Criteo. You must make all changes manually in your Criteo dashboard.

  • 02

    How real-time is the data?

    The AI pulls the most recent statistics available through the Criteo API.

  • 03

    Can I ask the AI to create new ad sets?

    No. This connector is for retrieving statistics and details, not for creating or modifying campaign assets.

  • 04

    Does the AI see my credit card info?

    No. The connection only grants access to marketing data like clicks and impressions.

  • 05

    Can I audit multiple accounts at once?

    The AI can audit any ad set it can see through the connected Criteo account.

  • More questions about Criteo Marketing API? The Connector page answers them. See everything the Criteo Marketing API Connector can do

Connect Criteo Marketing to Claude, Cursor, ChatGPT & more