• METRICS
  • MENTIONS
  • SOURCES
  • HUMAN

How to analyze media campaign reach with your AI

Connect Determ to your AI client to turn raw media data into clear impact reports. Once connected, your agent handles the heavy lifting of scanning mentions and pulling metrics.

Ask AI about this page

Short answer

How can I use my AI to check media campaign reach?

Your AI uses Determ to pull specific analytics reports and scan for high-reach media mentions. This lets you see which sources are driving the most eyes to your campaign. You'll get a clear view of your media footprint.

The results you get

Where your data lands

The AI organizes your campaign data into these four categories.

METRICS

Campaign performance data

The AI pulls specific reports to show you the numbers behind your reach. You get the hard data needed for reporting.

MENTIONS

High-impact media hits

Your agent identifies the specific mentions that reached the largest audiences. This highlights your most successful placements.

SOURCES

Top media outlets

The AI identifies which media sources are providing the most coverage. This helps you prioritize future outreach.

HUMAN

Strategic decisions

The AI provides the raw reach data and mention lists. You decide how to pivot your strategy based on these insights.

The workflow

What your AI does when the data arrives.

Your AI acts as a data analyst, moving from broad reports to specific high-value targets.

  1. Gathering data

    Your agent starts by pulling the necessary analytics to establish a baseline for your campaign's performance.

    list_analytics_reports

  2. Finding big wins

    The AI scans through recent activity to find the specific media mentions that achieved the highest reach.

    list_recent_high_reach_mentions

  3. Mapping the landscape

    Your agent identifies the most influential media sources involved in your campaign coverage.

    list_top_media_sources

  4. Synthesizing impact

    The AI combines the reports, mentions, and sources to give you a single view of your campaign's reach.

    list_analytics_reportslist_recent_high_reach_mentions

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

These are opening lines. Swap out the bracketed text with your specific campaign names or dates.

Determ Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_pPbE4twhCBtlecpGSQQvW7idozQ45qBH7EIBLhxi/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Determ capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "determ-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_pPbE4twhCBtlecpGSQQvW7idozQ45qBH7EIBLhxi/mcp"
    }
  }
}
Copy into chat04

  • Show me the latest analytics reports for the [Campaign Name] campaign.

  • Which media mentions from [Last Week] had the highest reach?

  • List the top media sources that have covered [Brand Name] recently.

  • Compare the reach of [Campaign A] against [Campaign B] using the available reports.

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Start here

Connect Determ once, then ask.

Just click the link to connect the MCP to your AI client. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Determ to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my media campaign settings?

    No. The AI can only read analytics, mentions, and source data. It cannot modify your campaigns or settings.

  • 02

    Does the AI delete any of my media reports?

    No. The AI only has read access to pull data for your analysis. It cannot delete or overwrite any information.

  • 03

    Can I ask for reach data from a specific date range?

    Yes, as long as that data is included in the analytics reports the AI pulls.

  • 04

    Will the AI contact the media sources for me?

    No. The AI identifies the sources, but you must handle all direct communication and outreach yourself.

  • 05

    How does the AI know which mentions are 'high reach'?

    It uses the specific high-reach mention data provided by the Determ tools to identify those specific hits.

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