• TRENDS
  • DETAILS
  • ALERTS
  • HUMAN

How to track brand sentiment trends with your AI

Connect Determ to your AI client to watch how people talk about your brand. Your agent handles the heavy lifting of scanning mentions and summarizing the mood.

Ask AI about this page

Short answer

How can I use my AI to track brand sentiment?

Your AI uses Determ to pull media mentions and summarize the mood of specific queries. You'll see exactly how sentiment shifts and which specific posts are driving those changes.

The outcomes

What you'll see

The AI turns raw media data into clear reputation intelligence.

TRENDS

Sentiment summaries

The AI aggregates data to show if the conversation is turning positive or negative. You get a high-level view of the current mood.

DETAILS

Specific mention data

Your agent pulls the exact text and context of individual mentions. This helps you see exactly what people are saying.

ALERTS

Reputation shifts

The AI identifies when sentiment moves significantly. You'll know immediately when a trend starts to form.

HUMAN

Strategic response

The AI provides the data, but you decide how to respond to the public. You handle the actual brand communication.

The workflow

What your AI does when the data arrives.

The AI moves from broad monitoring to deep investigation without you needing to manually scrape the web.

  1. Scan the landscape

    Your agent starts by pulling all recent media mentions related to your brand or specific keywords.

    list_media_mentions

  2. Analyze the mood

    The AI processes those mentions to provide a condensed summary of the prevailing sentiment.

    get_query_sentiment_summary

  3. Drill into specifics

    When you see a spike in sentiment, the AI pulls the granular details of the specific mentions involved.

    get_mention_details

  4. Report findings

    Your agent organizes the sentiment shifts and specific mentions into a format you can use for reporting.

    get_query_sentiment_summaryget_mention_details

Try it

Copy these to start.

Paste these prompts into your chat to begin monitoring.

Starting points

Replace the bracketed text with your actual brand name or specific keywords.

Determ Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_pPbE4twhCBtlecpGSQQvW7idozQ45qBH7EIBLhxi/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Determ capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "determ-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_pPbE4twhCBtlecpGSQQvW7idozQ45qBH7EIBLhxi/mcp"
    }
  }
}
Copy into chat04

  • List all recent media mentions for [Brand Name].

  • Give me a sentiment summary for all mentions of [Product Name].

  • Find the specific details for the most recent negative mention regarding [Brand Name].

  • Summarize the sentiment trends for [Keyword] over the last week.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Determ once, then ask.

Just link your account once. Your credentials stay encrypted and secure, and you can immediately start asking your AI about your brand's reputation.

Connect Determ to your AI

FAQ

How this task behaves

  • 01

    Can the AI post replies to media mentions?

    No. The AI can only read and summarize mentions. You must handle all outgoing communication yourself.

  • 02

    Does the AI delete negative mentions?

    No. The AI only monitors and reports on what is already published in the media.

  • 03

    Can I track sentiment for a competitor?

    Yes, as long as you provide the competitor's name as the query.

  • 04

    Will the AI automatically alert me via email?

    No. The AI provides information when you ask it. It does not send proactive outbound notifications.

  • 05

    How does the AI know if a mention is positive or negative?

    It uses the sentiment summary tool to analyze the language used in the media mentions it finds.

  • More questions about Determ? See everything the Determ Connector can do

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