• COST
  • ENGAGEMENT
  • ACTION
  • HUMAN

How to audit UA campaign performance with your AI

Connect Digital Turbine to your AI client to run instant performance audits. Your agent handles the data gathering so you can focus on budget reallocation.

Ask AI about this page

Short answer

How can I audit UA campaign performance with my AI?

Your AI pulls active campaign lists and specific analytics directly from Digital Turbine. It then compares acquisition costs against engagement metrics to highlight which campaigns are wasting spend. You get a clear breakdown of high-performing vs. low-performing assets.

Where every insight lands.

Audit outcomes

The AI organizes your campaign data into these specific views.

COST

Spend efficiency report

The AI identifies which campaigns have the highest acquisition costs relative to their reach. You see exactly where your budget is leaking.

ENGAGEMENT

User interaction summary

Your agent pulls engagement data to show which creative assets are actually driving user actions. This helps you spot high-quality traffic.

ACTION

Optimization targets

The AI flags specific campaigns that need immediate attention. It isolates the outliers that are dragging down your overall ROAS.

HUMAN

Strategic decisions

The AI provides the raw data and trends, but you decide whether to kill a campaign or scale a winner. You maintain full control over the actual budget changes.

The workflow

What your AI does when the data arrives.

The AI automates the heavy lifting of data retrieval and comparison.

  1. Identify active campaigns

    The AI starts by pulling a full list of your current mobile growth initiatives to establish a baseline.

    list_growth_campaigns

  2. Pull performance metrics

    It fetches the specific cost and engagement numbers for every campaign found in the previous step.

    get_campaign_analytics

  3. Isolate top performers

    The agent filters the list to find the specific campaigns driving the highest user engagement levels.

    list_high_engagement_campaigns

  4. Analyze cost vs engagement

    The AI compares the cost data against engagement trends to find the most efficient growth drivers.

    get_campaign_analytics

Try it

Copy these to start.

Paste these directly into your chat to begin the audit.

Starting points

These are opening lines. Swap out the campaign names or timeframes to match your actual Digital Turbine setup.

Digital Turbine Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_M2PL6ppSE1HQz6AtrKwIi4uOOLkuaJkSYXawrYlU/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Digital Turbine capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "digital-turbine-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_M2PL6ppSE1HQz6AtrKwIi4uOOLkuaJkSYXawrYlU/mcp"
    }
  }
}
Copy into chat04

  • List all my active growth campaigns in Digital Turbine and tell me which ones have the highest acquisition costs.

  • Compare the engagement metrics for my 'Summer_Sale_2024' campaign against my other active campaigns.

  • Find all high engagement campaigns from last week and check if their cost per install is within my target range.

  • Which of my current campaigns are underperforming based on a combination of high cost and low engagement?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Digital Turbine once, then ask.

Just click the link to connect your account. Your credentials stay encrypted and secure, and you can immediately start asking questions about your campaign data.

Connect Digital Turbine to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my campaign budgets?

    No. The AI can only read and analyze your campaign data. You must manually adjust budgets within the Digital Turbine dashboard.

  • 02

    Does the AI see all my historical data?

    The AI can only access the data provided by the specific tools. If a tool only pulls active campaigns, it cannot see archived ones.

  • 03

    Can I ask for specific engagement metrics like click-through rates?

    Yes, as long as those metrics are included in the analytics data returned by the connector.

  • 04

    Will the AI delete any of my campaigns?

    No. This MCP is read-only for your campaign settings. It cannot delete, pause, or modify any live campaigns.

  • 05

    How often does the AI refresh the data?

    The AI pulls fresh data from Digital Turbine every time you ask a question or run a prompt.

  • More questions about Digital Turbine? The Connector page answers them. See everything the Digital Turbine Connector can do

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