• SEGMENTS
  • CAPACITY
  • FEASIBILITY
  • HUMAN

How to find consumer audience segments with your AI

Connect DISQO to your AI client to turn research questions into data. You describe the people you want to study, and your agent finds them.

Ask AI about this page

Short answer

How can I find specific consumer segments using AI?

You tell your AI which demographics or behaviors you need, and it queries DISQO to find matching audience groups. It also checks the size of available research panels so you know if your study is feasible. You get a clear view of your target reach.

Research outcomes

What your AI delivers

The AI handles the data lookups so you can focus on the research design.

SEGMENTS

Targeted audience lists

Your agent identifies specific demographic or behavioral groups. You get a list of segments that match your exact criteria.

CAPACITY

Available panel sizes

The AI checks how many people are in the largest research panels. This tells you if your target group is big enough for a study.

FEASIBILITY

Research viability checks

By comparing requested segments against panel availability, your agent flags if a group is too small to study.

HUMAN

Final study design

The AI provides the data, but you decide which segments to actually move forward with for your research.

The workflow

What your AI does when the request arrives.

Your AI acts as a bridge between your natural language questions and the DISQO research database.

  1. Parse requirements

    Your agent reads your request to understand the specific demographics, locations, or behaviors you need to target.

    list_research_audiences

  2. Identify segments

    The AI searches the DISQO database to find audience groups that fit your description.

    list_research_audiences

  3. Check panel scale

    Once segments are found, the AI looks up the size of the largest available research panels to confirm reach.

    list_largest_research_panels

  4. Report findings

    The agent presents the matching segments and their corresponding panel sizes in a clear format.

    list_research_audienceslist_largest_research_panels

Try it

Copy these to start.

Use these prompts to kick off your research discovery.

Starting points

Swap the bracketed text for the specific demographics or behaviors you are researching.

DISQO Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_KBnrhnABsJKKfX9IuJveRKkAgCvDKtgr687GFAcL/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — DISQO capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "disqo-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_KBnrhnABsJKKfX9IuJveRKkAgCvDKtgr687GFAcL/mcp"
    }
  }
}
Copy into chat04

  • Find consumer audience segments for [Gen Z heavy gamers in California].

  • What are the largest research panels available for [high-income homeowners]?

  • Show me segments for [parents of toddlers who shop organic] and check their panel size.

  • Are there enough people in the largest panels to support a study on [urban commuters]?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect DISQO once, then ask.

Click the link to connect your account. Your credentials stay encrypted, and you can immediately start asking questions in your preferred AI client.

Connect DISQO to your AI

FAQ

How this task behaves

  • 01

    Can the AI recruit people for my study?

    No. The AI only identifies available segments and panel sizes. You must use DISQO's platform to actually launch and manage recruitment.

  • 02

    Can the AI change my research parameters?

    No. The AI only reads the data provided by DISQO. It cannot modify existing research projects or settings in your account.

  • 03

    Does the AI know the exact number of people in every segment?

    The AI uses the list_largest_research_panels tool to provide information on the largest available panels, but it doesn't have real-time access to every individual user's identity.

  • 04

    Can I use this with any AI client?

    Yes, as long as the client is MCP-compatible, like Claude, Cursor, or Windsurf.

  • 05

    Will the AI suggest segments I didn't ask for?

    The AI focuses on the specific criteria you provide in your prompt, though it may show related segments if they are highly relevant to your search.

  • More questions about DISQO? See everything the DISQO Connector can do

Connect DISQO to Claude, Cursor, ChatGPT & more