• GROUPS
  • FIELDS
  • MEMBERS
  • HUMAN

How to create audience segments with your AI

Connect Emma to your AI client once. From then on, you can use natural language to sort subscribers into specific groups based on their data.

Ask AI about this page

Short answer

How can I use my AI to segment my audience?

You tell your agent which custom fields or traits to look for, and it identifies the right people in your list. It then builds the groups for you. You'll get organized lists ready for your next campaign.

The results.

Where your data lands.

The AI organizes your subscribers into specific buckets based on the information it finds.

GROUPS

Targeted segments

The AI builds new groups based on your specific criteria. You get organized lists ready for targeted messaging.

FIELDS

Custom data

The AI reads your existing custom fields to understand subscriber traits. This data drives the segmentation logic.

MEMBERS

Subscriber lists

The AI scans individual members to see who fits your segment. It maps people to the groups you've defined.

HUMAN

Final decisions

The AI handles the sorting, but you decide which segments are actually useful for your strategy.

The workflow

What your AI does when you ask for segments.

The AI handles the heavy lifting of scanning your database and organizing people.

  1. Check available data

    The AI looks at your custom fields to see what information is available to use for sorting.

    list_fields

  2. Find matching people

    It scans your subscriber list to find the specific people that meet your requirements.

    list_members

  3. Verify existing groups

    The AI checks your current group list to ensure it doesn't create a segment you already have.

    list_groups

  4. Create the segment

    Once it finds the right people, the AI creates a new group for that specific audience.

    create_group

Try it

Copy these to start.

Use these prompts to kick off your segmentation tasks.

Starting points

Swap out the bracketed text for your actual field names or group names.

Emma Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_sKQeUc5z5emRf9k3eiRrOAss8IxJPGtyNabqauKE/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Emma capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "emma-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_sKQeUc5z5emRf9k3eiRrOAss8IxJPGtyNabqauKE/mcp"
    }
  }
}
Copy into chat04

  • Create a new group called 'VIPs' for anyone with a 'loyalty_score' field over 80.

  • Find all members in my 'Newsletter' group who have the 'location' field set to 'New York'.

  • List all my current groups so I can see what segments I already have.

  • Look at my custom fields and tell me what data I can use to segment my subscribers.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Emma once, then ask.

Follow the link to connect your account. Your login stays encrypted, and you can start chatting with your data immediately.

Connect Emma to your AI

FAQ

How this task behaves.

  • 01

    Can the AI delete my subscribers?

    No. The AI can only list members and create groups. It cannot delete people from your list.

  • 02

    Will the AI change my existing custom field values?

    No. The AI can read your fields to find people, but it does not have a tool to edit or change the data inside those fields.

  • 03

    Can I ask the AI to move people between groups?

    No. The AI can create new groups, but it doesn't have a tool to move a person from one existing group to another.

  • 04

    Does the AI see all my subscriber data?

    The AI only sees the fields and member data that you explicitly ask it to look at during your conversation.

  • 05

    Can the AI send emails to these new segments?

    No. This MCP is for organizing and segmenting your data. You'll need to use your email tool to actually send the messages.

  • More questions about Emma? The Connector page answers them. See everything the Emma Connector can do

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