• STATUS
  • MATCHES
  • FEEDBACK
  • ACTION

How to audit marketing attribution with your AI

Connect Fairing to your AI client once. From there, your agent can pull survey responses and store data to find gaps in your tracking.

Ask AI about this page

Short answer

How can I audit my marketing attribution with AI?

Your AI compares what customers say in surveys with the actual traffic data in your store. This reveals if specific channels are being misreported or if your tracking is broken. You'll get a clear picture of where your sales actually come from.

Audit outcomes

Where your findings land.

The AI sorts its analysis into these four categories.

STATUS

Connection health

The AI checks if your data feeds are active. You'll see if any integrations have stopped sending data.

MATCHES

Attribution accuracy

The AI compares survey answers to store metrics. This shows you which channels are over or under-performing.

FEEDBACK

Customer sentiment

The AI pulls recent survey responses. You get the direct qualitative context behind your traffic numbers.

ACTION

Human intervention

The AI flags data mismatches. You'll need to manually fix broken pixels or update your tracking settings.

The workflow

What your AI does when the data arrives.

The AI automates the gathering and comparison of your marketing data.

  1. Verify connections

    The AI checks your active data feeds to ensure everything is running. This confirms the audit uses live information.

    list_integrations

  2. Analyze store data

    The AI pulls performance metrics from your store. It looks for trends in how customers arrive at your site.

    get_insights

  3. Read surveys

    The AI pulls recent customer survey responses. It looks for specific mentions of how people found your shop.

    list_surveys

  4. Spot discrepancies

    The AI compares the survey data against the store insights. It flags where the two sources don't align.

    get_insightslist_surveys

Try it

Copy these to start.

Paste these into your chat to begin the audit.

Starting points

These are opening lines. Swap out the specific channel or survey names for your own.

Fairing Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_LU9tWpQ63EwZze3jce43FsnUWuu6paRbi75sgCy8/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Fairing capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "fairing-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_LU9tWpQ63EwZze3jce43FsnUWuu6paRbi75sgCy8/mcp"
    }
  }
}
Copy into chat04

  • Check my Fairing integrations and tell me if any connections are currently down.

  • Compare my recent Instagram survey responses with my store insights to see if the attribution matches.

  • List my latest surveys and summarize how customers say they found my store.

  • Look at my store insights and tell me which marketing channel has the most data gaps compared to my surveys.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Fairing once, then ask.

Link your account once. Your login stays encrypted on our side, and you can immediately start asking questions about your data.

Connect Fairing to your AI

FAQ

How the audit behaves

  • 01

    Can the AI fix my broken tracking pixels?

    No. The AI can tell you that a connection is broken, but you have to fix the code or settings yourself.

  • 02

    Can the AI change my marketing budget?

    No. The AI only reads data from Fairing. It cannot take actions in your ad accounts or change your spending.

  • 03

    Does the AI see all my customer data?

    No. The AI only has access to the specific data provided by the Fairing tools, like surveys and store insights.

  • 04

    How does it know if my attribution is wrong?

    It compares what customers say in surveys to the actual traffic data in your store insights to find mismatches.

  • 05

    Can I use this with any AI client?

    Yes, as long as you use an MCP-compatible client like Claude, Cursor, or Windsurf.

  • More questions about Fairing? See everything the Fairing Connector can do

Connect Fairing to Claude, Cursor, ChatGPT & more