• SOURCE
  • SEARCH
  • AUDIT
  • HUMAN

How to analyze website traffic sources with your AI

Connect Fathom Analytics to your AI client to turn raw traffic logs into clear insights about your audience.

Ask AI about this page

Short answer

How can I use my AI to see where my traffic comes from?

Your AI uses Fathom Analytics tools to fetch your site list and specific referral data. You'll get a breakdown of which sites and search terms are actually sending people to your pages.

Traffic insights

Where your data lands

The AI handles the data fetching so you can focus on the strategy.

SOURCE

Identify referral sites

The AI pulls a list of sites sending traffic to your properties. You'll see exactly which domains are driving your visitors.

SEARCH

Track search terms

Your agent looks at the search data to find the specific queries people use. This shows you what's working in search engines.

AUDIT

Compare site performance

By looking at different properties, your AI can spot trends across your entire web footprint. It finds the common threads between sites.

HUMAN

Plan your content

The AI provides the data, but you decide how to react. You'll use these insights to build your next marketing or content plan.

The workflow

What your AI does when the data arrives.

The AI moves from broad site overviews to granular traffic details.

  1. Locate your properties

    The AI starts by finding all the websites you manage in your account.

    list_sites

  2. Select a specific site

    Once it finds the right property, the AI pulls the specific configuration and settings for that site.

    get_site

  3. Extract referral data

    The AI digs into the traffic logs to find out which external websites are sending visitors your way.

    get_referrers

  4. Summarize the findings

    The AI organizes the raw referral and search data into a readable format for your review.

    get_referrers

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Replace the site names with your actual Fathom property names.

Fathom Analytics Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_G0eA8q0yyHCfQ4Sw2bZa3p2msFvBtw6YA3YaChm1/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Fathom Analytics capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "fathom-analytics-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_G0eA8q0yyHCfQ4Sw2bZa3p2msFvBtw6YA3YaChm1/mcp"
    }
  }
}
Copy into chat04

  • List all my sites in Fathom Analytics so I can pick one to analyze.

  • Which websites are currently sending the most referral traffic to my blog site?

  • Show me the top search terms driving visitors to my main landing page.

  • Compare the referral sources for my two different websites.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Fathom Analytics once, then ask.

Just click the link to connect your account. Your credentials stay encrypted and private, and you can immediately start asking questions about your traffic.

Connect Fathom Analytics to your AI

FAQ

How this task behaves

  • 01

    Can my AI change my Fathom Analytics settings?

    No. The AI can only read data from your account. It cannot modify your site settings or change any configurations.

  • 02

    Does the AI delete any of my website data?

    No. The tools are read-only. Your data stays exactly as it is in Fathom.

  • 03

    Can I ask about traffic for a site I haven't connected?

    No. The AI can only access data for the sites it can see through the connected account.

  • 04

    How does the AI know which site to look at?

    You tell it which site you want to analyze, and it uses the site list to find the right one.

  • 05

    Can the AI create new websites in Fathom?

    No. There are no tools available to create or manage new website properties.

  • More questions about Fathom Analytics? See everything the Fathom Analytics Connector can do

Connect Fathom Analytics to Claude, Cursor, ChatGPT & more