• CONTENT
  • DEVICE
  • TRENDS
  • HUMAN

How to audit content and device performance with your AI

Connect Fathom Analytics to your AI client once. From there, you can ask questions about your site traffic and user behavior using natural language.

Ask AI about this page

Short answer

How can I audit my content and device performance with my AI?

Your AI pulls data from Fathom Analytics to identify your most visited pages and check if users are on mobile or desktop. You'll get specific breakdowns of page popularity and device distribution.

The outcomes

What you'll find in your chat

The AI turns raw analytics into direct answers about your site's health.

CONTENT

Identify top performers

The AI looks at your page views to tell you which content is actually working. You'll know exactly which URLs are driving your traffic.

DEVICE

Check device split

Get a clear picture of how people access your site. You'll see if you need to prioritize mobile optimization or desktop layouts.

TRENDS

Spot traffic shifts

Ask about changes in page popularity over time. This helps you see if a specific piece of content is gaining or losing steam.

HUMAN

Plan your strategy

The AI provides the data, but you decide what to do with it. You'll use these insights to write new posts or fix broken mobile experiences.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between your Fathom Analytics account and your chat interface.

  1. Find popular content

    The AI scans your site to find which pages are getting the most attention.

    get_top_pages

  2. Analyze traffic volume

    It checks the specific view counts for any page you ask about.

    get_pageviews

  3. Check device usage

    The AI pulls stats on whether your visitors use phones, tablets, or computers.

    get_device_stats

  4. Summarize findings

    It combines these metrics into a single answer that answers your specific question.

    get_top_pagesget_device_stats

Try it

Copy these to start.

Use these prompts to get moving immediately.

Starting points

These are just ideas. Swap out the specific page names or device types to match your actual site.

Fathom Analytics Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_G0eA8q0yyHCfQ4Sw2bZa3p2msFvBtw6YA3YaChm1/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Fathom Analytics capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "fathom-analytics-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_G0eA8q0yyHCfQ4Sw2bZa3p2msFvBtw6YA3YaChm1/mcp"
    }
  }
}
Copy into chat04

  • Which pages on my site are currently my top performers?

  • Show me the pageview counts for my /blog/latest-post URL.

  • What percentage of my traffic is coming from mobile devices?

  • Compare the device stats for my homepage versus my product page.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Fathom Analytics once, then ask.

Just click the link to connect your account. Your credentials stay encrypted and secure, and you can start chatting with your data immediately.

Connect Fathom Analytics to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my Fathom Analytics settings?

    No. The AI can only read data from your account. It cannot change your dashboard settings or delete any analytics data.

  • 02

    Can I use this with Claude or Cursor?

    Yes. As long as you are using an MCP-compatible client like Claude, Cursor, or Windsurf, it will work.

  • 03

    Does the AI see my user IP addresses?

    No. The AI only accesses the aggregated statistics provided by the tools.

  • 04

    Can the AI create new reports in my Fathom dashboard?

    No. The AI can only retrieve existing data like pageviews and device stats. You still have to manually create reports in the Fathom UI.

  • 05

    Can I ask about specific user identities?

    No. The tools only provide high-level site performance data, not individual user profiles or personal information.

  • More questions about Fathom Analytics? See everything the Fathom Analytics Connector can do

Connect Fathom Analytics to Claude, Cursor, ChatGPT & more