• STALLED
  • ACTIVE
  • AT RISK
  • HUMAN

How to track pipeline deal health with your AI

Connect Gong to your AI client to turn call data into a real-time health check for your pipeline.

Ask AI about this page

Short answer

How can I use AI to see which deals are at risk?

Your AI scans Gong records to find deals where call frequency has dropped or engagement has stalled. You get a clear view of which opportunities need immediate attention based on actual conversation patterns.

Pipeline outcomes

Where your deal insights land.

The AI categorizes your pipeline based on recent activity.

STALLED

Identify silent deals

The AI finds opportunities where call volume has hit zero. You'll know exactly which prospects have gone dark.

ACTIVE

Monitor healthy momentum

The AI flags deals with consistent, high-frequency engagement. These are your most reliable paths to closing.

AT RISK

Spot declining interest

The AI detects when conversation frequency drops below your usual threshold. This gives you a head start to re-engage.

HUMAN

Manual intervention needed

The AI highlights specific calls that require your direct review. You decide how to pivot the strategy based on the transcript.

The workflow

What your AI does when the data arrives.

The AI moves from broad pipeline scans to deep conversation analysis.

  1. Scan the pipeline

    Your AI pulls a full list of your current opportunities to establish a baseline.

    list_deals

  2. Check engagement levels

    The AI looks at the recent history of calls for every deal in your list.

    list_calls

  3. Analyze conversation depth

    The AI pulls specific call details to see if the quality of interaction is slipping.

    get_call

  4. Flag the outliers

    The AI compares recent activity against historical norms to find the deals that are actually slipping.

    list_calls

Try it

Copy these to start.

Use these prompts to trigger the analysis immediately.

Starting points

These are opening lines. Swap out the specific deal names or timeframes to match your actual pipeline.

Gong Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_UAejPaWzuIToq8rKaEcHwG1CLS3rQhZCdvwRxbc1/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Gong capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "gong-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_UAejPaWzuIToq8rKaEcHwG1CLS3rQhZCdvwRxbc1/mcp"
    }
  }
}
Copy into chat04

  • Show me all deals in Gong that haven't had a call in the last two weeks.

  • Which deals in my current pipeline show a sudden drop in call frequency?

  • Check the most recent call for the Acme Corp deal and tell me if the sentiment has changed.

  • List all my active deals and flag any where the conversation frequency is declining.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Gong once, then ask.

One connection gives your AI access to your Gong data. Your credentials stay encrypted and secure.

Connect Gong to your AI

FAQ

How this task behaves.

  • 01

    Can the AI update deal stages in Gong?

    No. The AI can only read call and deal data. You must manually update stages in Gong yourself.

  • 02

    Does the AI delete any call recordings?

    No. The AI has no permission to delete or modify any data in Gong.

  • 03

    How does it know a deal is 'at risk'?

    It looks for patterns in the call data, such as a decrease in the number of calls or a lack of recent activity.

  • 04

    Can I use this with any AI client?

    Yes, as long as the client supports the MCP standard, like Claude or Cursor.

  • 05

    Does it analyze the actual words spoken?

    Yes, it uses the call data to understand the context and frequency of your conversations.

  • More questions about Gong? See everything the Gong Connector can do

Connect Gong to Claude, Cursor, ChatGPT & more