• LOW SCORE
  • BID UPDATES
  • GROUP VIEW
  • HUMAN REVIEW

How to optimize keyword bids with your AI

Connect your Google Ads account once. After that, you can manage your bidding strategy through simple chat commands.

Ask AI about this page

Short answer

How can I use AI to fix my keyword bids?

Your AI pulls your keyword data and quality scores directly from Google Ads. You then tell your agent which keywords need bid adjustments based on those scores. This breakdown shows you how to spot issues and fix them.

Where every change lands.

The results of your commands.

Your AI processes your requests and organizes the outcomes into these categories.

LOW SCORE

Identify weak keywords

The AI finds keywords with low quality scores. You get a clear list of what's dragging down your performance.

BID UPDATES

Apply new bids

Once you decide on a new strategy, the AI updates the bid amounts in your account. This happens through your chat interface.

GROUP VIEW

Organize by group

The AI looks at your ad groups to ensure bid changes make sense within their specific context.

HUMAN REVIEW

Final approval

You decide which keywords are worth the change. The AI won't touch your budget or change bids without your direct command.

The workflow

What your AI does when you ask for bid optimization.

The AI handles the data heavy lifting so you can focus on the strategy.

  1. Fetch keyword data

    The AI pulls a list of your current keywords and their associated quality scores.

    list_keywords

  2. Scan ad groups

    The AI checks your ad groups to understand how keywords are organized.

    list_ad_groups

  3. Analyze quality scores

    Your agent compares the quality scores against your target thresholds to find outliers.

    list_keywords

  4. Execute bid changes

    After you confirm the plan, the AI sends the updated bid instructions to Google Ads.

    list_keywords

Try it

Copy these to start.

Use these prompts to kick off the process.

Starting points

These are starting points. Swap out the specific campaign or ad group names with your own.

Google Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_BqMvZWzJYRAhjb2Lk42xaQHwTxA5zvTkVozpzhvD/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Google Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "google-ads-1-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_BqMvZWzJYRAhjb2Lk42xaQHwTxA5zvTkVozpzhvD/mcp"
    }
  }
}
Copy into chat04

  • List all keywords in my 'Summer Sale' ad group with a quality score below 5.

  • Show me the keywords in my main campaign that have the lowest quality scores.

  • Find all keywords in the 'Brand Search' ad group and tell me their current bids.

  • Which keywords in my 'Retargeting' group need a bid increase due to low quality scores?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Google Ads once, then ask.

You only need to link your account one time. Your login stays encrypted, and you can start chatting with your data immediately.

Connect Google Ads to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my daily budget?

    No. The AI only interacts with keyword and ad group data through the available tools.

  • 02

    Will it delete my keywords?

    No. The AI can only list and read data; it does not have the capability to delete anything.

  • 03

    Does it automatically change bids?

    No. The AI only suggests or executes changes when you specifically tell it to via a command.

  • 04

    Can I see the quality scores before I change bids?

    Yes. You can ask the AI to list keywords and their scores so you can review them first.

  • 05

    Can it create new ad groups?

    No. The current tools are limited to listing existing keywords and ad groups.

  • More questions about Google Ads? See everything the Google Ads Connector can do

Connect Google Ads to Claude, Cursor, ChatGPT & more