• IDENTIFIED
  • ACTIONED
  • REVIEW
  • REPORT

How to pause low ROAS campaigns with your AI

Connect your Google Ads account to your agent. It will find underperforming campaigns and help you stop the spend.

Ask AI about this page

Short answer

How can I use AI to pause low ROAS campaigns?

Your agent pulls your campaign data and compares the ROAS against your specific thresholds. It identifies which campaigns are wasting budget so you can stop them. You'll see exactly which ones to target below.

The results.

Where your data goes.

The agent organizes its findings into these four categories.

IDENTIFIED

Waste detection

The agent finds every campaign running below your target ROAS. You get a list of specific campaigns that need attention.

ACTIONED

Campaign pausing

The agent flags the campaigns that hit your stop criteria. You decide which ones to pause to protect your budget.

REVIEW

Human decision

You review the list of underperforming campaigns. The AI provides the data, but you make the final call on pausing.

REPORT

Performance logs

The agent tracks the ROAS for every campaign it checks. You get a clear view of why certain campaigns were flagged.

The workflow

What your AI does when the request arrives.

The agent uses your Google Ads connection to audit your account.

  1. Find campaigns

    The agent looks through your account to see what is currently running.

    list_campaigns

  2. Pull metrics

    It grabs the specific performance data for each campaign it found.

    get_campaign

  3. Check ROAS

    The agent compares the campaign performance against the threshold you set.

    get_campaign

  4. Identify waste

    It compiles a list of campaigns that are failing to meet your targets.

    list_campaigns

Try it

Copy these to start.

Use these prompts to start working with your Google Ads data.

Starting points

Replace the campaign names and ROAS numbers with your actual account details.

Google Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_BqMvZWzJYRAhjb2Lk42xaQHwTxA5zvTkVozpzhvD/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Google Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "google-ads-1-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_BqMvZWzJYRAhjb2Lk42xaQHwTxA5zvTkVozpzhvD/mcp"
    }
  }
}
Copy into chat04

  • List my Google Ads campaigns and find any with a ROAS below 2.5.

  • Check the 'Brand Awareness' campaign and tell me if its ROAS is below 3.0.

  • Which campaigns in my account are currently wasting budget based on a 2.0 ROAS target?

  • Find all active campaigns and flag those with a ROAS lower than 1.8.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Google Ads once, then ask.

Link your account once. Your credentials stay encrypted on our side, and you can start managing campaigns through your agent immediately.

Connect Google Ads to your AI

FAQ

How this task behaves

  • 01

    Can the AI pause my campaigns automatically?

    No. The agent identifies the campaigns that meet your criteria, but you must tell it to pause them.

  • 02

    Can the AI change my campaign budgets?

    No. This MCP only has tools to list and get campaign data. It cannot change budgets or bids.

  • 03

    Can it see my ROAS and conversion data?

    Yes. It uses the campaign data to see how your spend is performing against your targets.

  • 04

    Will it delete my campaigns?

    No. There are no tools in this MCP that allow for deleting campaigns.

  • 05

    How does it find the campaigns to check?

    It uses the list_campaigns tool to get a full list of your campaigns before inspecting them.

  • More questions about Google Ads? See everything the Google Ads Connector can do

Connect Google Ads to Claude, Cursor, ChatGPT & more