• DATA
  • METRICS
  • STRATEGY
  • HUMAN

How to analyze ad group performance with your AI

Connect Google Ads to your AI client to dig into the granular data behind your campaigns. Once connected, your agent handles the data retrieval so you can focus on the strategy.

Ask AI about this page

Short answer

How can I use my AI to check ad group performance?

Your AI pulls lists of ad groups and specific ad metrics directly from your account. You'll get a clear view of which ads are winning and which ones need changes based on real performance data.

The results of your analysis.

Where your insights land.

The AI processes your request and organizes the data into these four areas.

DATA

Granular ad lists

The AI pulls every ad within a specific group. You get a clean list of what's running without clicking through the Google Ads UI.

METRICS

Performance breakdowns

Your agent fetches specific performance stats for individual ads. This makes it easy to spot outliers in your spend or conversion rates.

STRATEGY

Optimization plans

Use the retrieved data to ask your AI for specific recommendations. It identifies which ads to pause or scale based on the numbers it sees.

HUMAN

Final creative decisions

The AI identifies the math, but you decide which creative direction to take. You stay in control of the actual budget changes and brand voice.

The workflow

What your AI does when the request arrives.

The AI moves from broad account structures to specific ad-level data to answer your questions.

  1. Identify target groups

    The AI scans your account to find the specific ad groups you want to investigate.

    list_ad_groups

  2. Pull individual ads

    Once a group is identified, the agent pulls the full list of ads contained within it.

    list_ads

  3. Fetch performance stats

    The AI grabs the specific metrics like clicks, impressions, or conversions for those ads.

    get_ad_performance

  4. Synthesize findings

    Your agent compares the numbers across different ads to highlight the best and worst performers.

    get_ad_performance

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Replace the bracketed text with your actual campaign or ad group names.

Google Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_ZiykOJMJuGJ49gJy54YYJnjiuTemMT5KGmljbV34/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Google Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "google-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_ZiykOJMJuGJ49gJy54YYJnjiuTemMT5KGmljbV34/mcp"
    }
  }
}
Copy into chat04

  • List all the ad groups in my 'Summer Sale' campaign.

  • Show me the performance metrics for the ads in the 'Retargeting_US' ad group.

  • Which ads in my 'Brand Awareness' group have the highest conversion rate?

  • Compare the performance of ads in the 'Search_Generic' group against the 'Search_Brand' group.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Google Ads once, then ask.

Just link your account through the Vinkius interface. Your credentials stay encrypted and you can immediately start chatting with your data in any MCP-compatible client.

Connect Google Ads to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my bids or budgets?

    No. This MCP is designed for reading and analyzing data. You must make all budget and bid changes manually in Google Ads.

  • 02

    Can I ask for performance data for a specific date range?

    Yes. Once the AI has access to the performance tools, you can specify the timeframes you want to analyze.

  • 03

    Will the AI delete any of my ads?

    No. The tools provided only allow the AI to list and get performance data. It cannot delete, pause, or edit your ads.

  • 04

    Does the AI see my entire account at once?

    The AI only sees the data it needs to answer your specific prompt, though it has the capability to scan any part of the account you point it toward.

  • 05

    Can the AI create new ad groups for me?

    No. The current tools are limited to listing existing groups and retrieving performance metrics.

  • More questions about Google Ads? The Connector page answers them. See everything the Google Ads Connector can do

Connect Google Ads to Claude, Cursor, ChatGPT & more