• WINNERS
  • WASTE
  • GAPS
  • HUMAN

How to audit keyword performance with your AI

Connect your Google Ads account once. From there, your agent handles the data heavy lifting to find what's working and what isn't.

Ask AI about this page

Short answer

How can I use AI to audit my Google Ads keywords?

Your agent pulls live data to isolate top-performing terms and flag keywords that drain your budget without converting. You get a clear view of where to scale and where to cut spend.

Audit outcomes.

Where your findings land.

The AI sorts its analysis into these specific categories.

WINNERS

High-performing keywords

The AI identifies terms with strong conversion metrics. You get a list of keywords ready for budget increases.

WASTE

Budget drains

The AI finds keywords with high spend but low conversions. This shows you exactly where to stop wasting money.

GAPS

Missed opportunities

The AI spots high-intent search terms missing from your current set. You'll see where you're losing traffic to competitors.

HUMAN

Strategic decisions

The AI flags complex patterns that require your judgment. You decide which structural changes to make in the account.

The workflow

What your AI does when the data arrives.

The AI moves from raw data retrieval to actionable insights.

  1. Fetch keyword list

    The AI pulls your current keyword set directly from your account.

    search_keywords

  2. Analyze performance

    The AI pulls the specific metrics for every keyword in your list.

    get_keyword_performance

  3. Identify waste

    The AI compares spend against conversion data to find non-performing terms.

    get_keyword_performance

  4. Spot winners

    The AI isolates keywords with the best efficiency to suggest scaling.

    search_keywordsget_keyword_performance

Try it

Copy these to start.

Paste these into your chat to begin the audit.

Starting points

These are opening lines. Swap out the specific campaign or account names to match your setup.

Google Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_ZiykOJMJuGJ49gJy54YYJnjiuTemMT5KGmljbV34/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Google Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "google-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_ZiykOJMJuGJ49gJy54YYJnjiuTemMT5KGmljbV34/mcp"
    }
  }
}
Copy into chat04

  • Analyze my 'Summer Sale' campaign and find keywords with high spend but no conversions.

  • Which keywords in my main account have the best ROAS right now?

  • List all keywords in my 'Brand Protection' campaign that have a high cost per click.

  • Find high-performing keywords in my account that I should add more budget to.

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Start here

Connect Google Ads once, then ask.

Just follow the link to connect your account. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Google Ads to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my keyword bids automatically?

    No. The AI only reads your data to provide insights. You must manually adjust bids in Google Ads.

  • 02

    Can the AI create new keywords for me?

    No. The tools only allow the AI to search and retrieve performance data.

  • 03

    Does the AI see my entire account or just one campaign?

    It can see whatever you tell it to look at. You can ask for specific campaigns or the whole account.

  • 04

    How does the AI know which keywords are wasting money?

    It compares the spend data with conversion data to find terms that cost money without producing results.

  • 05

    Will the AI delete any of my keywords?

    No. The AI has no capability to delete, pause, or modify any settings in your Google Ads account.

  • More questions about Google Ads? See everything the Google Ads Connector can do

Connect Google Ads to Claude, Cursor, ChatGPT & more