• SENTIMENT
  • ISSUES
  • SURVEYS
  • HUMAN

How to analyze user feedback trends with your AI

Connect Hotjar to your agent to turn raw comments into actionable insights. Your AI handles the heavy lifting of reading through every response.

Ask AI about this page

Short answer

How can I use AI to find trends in my Hotjar feedback?

Your agent pulls survey responses and feedback comments to identify patterns in user sentiment. You get a clear view of what users are complaining about or praising without reading every single line yourself.

Where insights land.

The outcomes of your analysis.

The AI processes raw data into these specific results.

SENTIMENT

Identify mood shifts

The agent scans comments to see if user frustration is rising or if recent updates improved satisfaction.

ISSUES

Spot recurring bugs

It groups similar complaints from survey responses to highlight the most frequent friction points.

SURVEYS

Summarize specific polls

The AI condenses long lists of survey answers into concise bullet points of key takeaways.

HUMAN

Flag critical alerts

The agent identifies high-priority feedback that requires your direct attention or immediate response.

The workflow

What your AI does when the data arrives.

The AI moves from raw data retrieval to organized intelligence.

  1. Gather data

    Your agent starts by pulling all available feedback and survey data from your Hotjar account.

    list_feedbacklist_surveys

  2. Read responses

    It digs into the specific answers provided by users in your active surveys.

    list_survey_responses

  3. Find patterns

    The agent looks for repeating words, themes, or sentiments across all gathered text.

    list_feedback

  4. Report findings

    The AI presents the summarized trends and specific issues directly in your chat interface.

    list_survey_responses

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

These are opening lines. Swap the bracketed text for your actual Hotjar survey names or feedback categories.

Hotjar Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_EdFYrUs5mhcXKQs6kK2G0IQfI0EGOpfCWvo1ZsKj/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Hotjar capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "hotjar-behavior-analytics-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_EdFYrUs5mhcXKQs6kK2G0IQfI0EGOpfCWvo1ZsKj/mcp"
    }
  }
}
Copy into chat04

  • Summarize the latest feedback from my 'Q3 Product Survey'.

  • What are the top three recurring complaints in my recent Hotjar feedback?

  • Analyze the responses from the 'Onboarding Survey' and tell me if users are confused.

  • Look through all my feedback and list the most common feature requests.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Hotjar once, then ask.

You only need to link your account once. Your credentials stay encrypted, and you can immediately start asking questions about your data.

Connect Hotjar to your AI

FAQ

How this task behaves.

  • 01

    Can the AI delete my Hotjar surveys?

    No. The AI only has permission to read and list your data.

  • 02

    Can the AI respond to users directly in Hotjar?

    No. The AI can only analyze the feedback you have already received.

  • 03

    Does it work with all my Hotjar data?

    Yes, as long as the data is accessible via the survey and feedback tools.

  • 04

    Can the AI create new surveys for me?

    No. The AI is limited to reading existing surveys and responses.

  • 05

    Will the AI change my survey settings?

    No. The AI cannot modify or edit any of your Hotjar configurations.

  • More questions about Hotjar? The Connector page answers them. See everything the Hotjar Connector can do

Connect Hotjar to Claude, Cursor, ChatGPT & more