• METRICS
  • LEADS
  • BEHAVIOR
  • HUMAN

How to track website traffic and leads with your AI

Connect your HubSpot account once. From then on, you can ask your AI to pull specific engagement numbers or lead data without opening the HubSpot dashboard.

Ask AI about this page

Short answer

How can I track my website traffic and leads using AI?

Your AI client queries your HubSpot web analytics to report on pageviews, visitor engagement, and contact generation. You get direct answers to specific questions about site performance and lead flow.

Data outcomes

What you get from your queries.

The AI pulls raw numbers from HubSpot and turns them into answers.

METRICS

Get traffic stats

The AI uses your analytics data to report on pageviews and visitor counts. You get specific numbers for any time period you ask about.

LEADS

Track contact generation

Ask how many people filled out forms or became contacts. The AI identifies which pages are driving your lead volume.

BEHAVIOR

Analyze site engagement

Find out which pages people spend time on or which links they click. This helps you see what content actually works.

HUMAN

Review and act

The AI provides the data, but you decide how to change your marketing strategy or site layout based on those insights.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between your natural language questions and your HubSpot data.

  1. Fetch web data

    The AI pulls specific engagement and traffic records from your HubSpot account.

    hs_web_analytics

  2. Check page views

    It looks at specific page performance and visitor counts to answer your questions.

    hs_analytics_views

  3. Identify leads

    The AI connects site activity to contact creation to show you where leads come from.

    hs_web_analytics

  4. Summarize findings

    It translates the raw analytics into a plain English summary of your site's performance.

    hs_analytics_views

Try it

Copy these to start.

Use these prompts to get moving immediately.

Starting points

These are templates. Swap out the page names or date ranges to match your actual HubSpot data.

HubSpot Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_gAiQMuysFK3z09ciOWtKbzEPcSWLNrlXykUqmRji/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — HubSpot capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "hubspot-analytics-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_gAiQMuysFK3z09ciOWtKbzEPcSWLNrlXykUqmRji/mcp"
    }
  }
}
Copy into chat04

  • How many pageviews did my /pricing page get last week?

  • Which blog posts generated the most new contacts in the last 30 days?

  • Show me the traffic trends for my homepage over the last month.

  • Which specific pages are driving the most engagement right now?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect HubSpot Analytics once, then ask.

You only need to link your account once. Your credentials stay encrypted, and you can start asking questions in your preferred AI client immediately.

Connect HubSpot Analytics to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my HubSpot settings?

    No. The AI can only read analytics and view data. It cannot modify your HubSpot configuration or settings.

  • 02

    Can it delete my contact records?

    No. The AI has read-only access to your web analytics and view data. It cannot delete or edit any records in HubSpot.

  • 03

    Does it work with any AI client?

    Yes, it works with any MCP-compatible client like Claude, Cursor, or Windsurf.

  • 04

    Can I ask for specific date ranges?

    Yes. You can ask for data from yesterday, last week, or any specific timeframe you define.

  • 05

    Will it show me individual user names?

    No. The AI accesses web analytics and view data, which focuses on aggregate traffic and contact generation rather than individual user identities.

  • More questions about HubSpot Analytics? See everything the HubSpot Analytics Connector can do

Connect HubSpot to Claude, Cursor, ChatGPT & more