• CONTACTS
  • COMPANIES
  • CRM
  • HUMAN

How to create contact and company records with your AI

Connect your HubSpot account once. After that, your AI handles the data entry for every new lead or company you discuss.

Ask AI about this page

Short answer

Can my AI add leads and companies to HubSpot?

Yes. Your AI uses the HubSpot CRM connector to turn conversation details into structured contact and company records. You get organized CRM data without manual typing.

Where data lands.

The outcomes of your chat.

The AI maps your conversation details to these specific HubSpot destinations.

CONTACTS

New lead profiles

The AI uses hs_create_contact to build individual profiles. It captures names, emails, and other details you mention.

COMPANIES

Organization data

The AI uses hs_create_company to set up company records. This keeps your account hierarchy clean and updated.

CRM

Live database

All information goes straight into your HubSpot CRM. Your sales and marketing teams see the updates immediately.

HUMAN

Review required

The AI creates the records, but you decide if the information is accurate. You remain in control of your CRM quality.

The workflow

What your AI does when a lead is mentioned.

The AI listens for specific entities and executes the necessary CRM actions.

  1. Identify entities

    Your AI parses your chat to find names, email addresses, and company names.

    hs_create_contact

  2. Build contact

    The AI sends the person's details to HubSpot to create a new individual record.

    hs_create_contact

  3. Build company

    The AI creates a corresponding organization record to link with the contact.

    hs_create_company

  4. Confirm entry

    The AI notifies you once the records are successfully added to your CRM.

    hs_create_contacths_create_company

Try it

Copy these to start.

Paste these into your chat to trigger the HubSpot tools.

Starting points

These are opening lines. Swap out the bracketed info with the actual names or companies you are talking about.

HubSpot Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_p7q2aT1o0ZP4L6ZJ7lqaGSxd56Oi6UwNAQ5xGN84/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — HubSpot capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "hubspot-crm-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_p7q2aT1o0ZP4L6ZJ7lqaGSxd56Oi6UwNAQ5xGN84/mcp"
    }
  }
}
Copy into chat04

  • Create a new contact in HubSpot for Jane Doe at Acme Corp with the email jane@acme.com.

  • Add a company record for Globex Corporation to my HubSpot CRM.

  • I just met Mark Smith from Stark Industries. Create a contact and a company record for them.

  • Log this new lead: Sarah Connor, sarah@cyberdyne.com, working at Cyberdyne Systems.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect HubSpot CRM once, then ask.

Click the link to connect your account. Your login stays encrypted on our side, and you can find the full capability list on the Connector page.

Connect HubSpot CRM to your AI

FAQ

How this task behaves.

  • 01

    Can the AI update existing records?

    No. This specific connector only handles the creation of new contacts and companies.

  • 02

    Will the AI delete any data in my HubSpot?

    No. The AI does not have any tools to delete or remove existing records.

  • 03

    Does the AI automatically link the contact to the company?

    Yes, if you provide both pieces of information in your prompt, the AI can create both records.

  • 04

    Can I use this with any AI client?

    Yes, as long as you are using an MCP-compatible client like Claude, Cursor, or Windsurf.

  • 05

    Do I need to manually enter the email address?

    The AI needs the email address from your conversation to create a valid contact record.

  • More questions about HubSpot CRM? See everything the HubSpot CRM Connector can do

Connect HubSpot to Claude, Cursor, ChatGPT & more