• SENTIMENT
  • TRENDS
  • ALERTS
  • HUMAN

How to retrieve customer satisfaction scores with your AI

Connect HubSpot Service Hub once. After that, your AI can pull specific feedback records to help you understand how customers actually feel.

Ask AI about this page

Short answer

How can I get NPS and CSAT data into my AI chat?

Your AI uses the HubSpot Service Hub connector to fetch specific feedback entries. You'll get direct access to recent NPS and CSAT scores to spot trends. Here is how the data moves from HubSpot to your agent.

Feedback outcomes.

Where your feedback data lands.

The AI pulls raw data from HubSpot and organizes it into actionable insights.

SENTIMENT

Sentiment analysis

The AI reads the feedback text and categorizes the mood. You get a clear picture of whether recent interactions were positive or negative.

TRENDS

Score aggregation

The AI pulls multiple NPS or CSAT entries to calculate averages. This helps you see if satisfaction is rising or falling over time.

ALERTS

Critical issue flags

The AI identifies low scores or angry comments immediately. It highlights these specific records so you can address them before they escalate.

HUMAN

Manual follow-up

The AI identifies which customers need a personal touch. You decide which specific people to reach out to based on the AI's summary.

The workflow

What your AI does when feedback arrives.

The AI acts as a bridge between your HubSpot records and your conversation.

  1. Fetch feedback

    The AI queries your HubSpot account for specific feedback types like NPS or CSAT. It pulls the most recent entries based on your request.

    hs_list_feedback

  2. Analyze sentiment

    Once the data is pulled, the AI reads the text comments. It looks for specific keywords or tones that indicate customer frustration or delight.

    hs_list_feedback

  3. Summarize scores

    The AI groups the individual scores into a digestible summary. It can tell you the average score for a specific time period or product.

    hs_list_feedback

  4. Identify outliers

    The AI scans for the lowest scores in the set. It isolates these specific feedback records so you can focus on the biggest problems.

    hs_list_feedback

Try it

Copy these to start.

Use these prompts to begin interacting with your HubSpot data.

Starting points

These are starting points. Swap out the specific feedback types or timeframes to match your actual HubSpot data.

HubSpot Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_CO5mYCqmLyxwxwZOTlC4mitNecDgZEj181JswRdQ/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — HubSpot capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "hubspot-service-hub-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_CO5mYCqmLyxwxwZOTlC4mitNecDgZEj181JswRdQ/mcp"
    }
  }
}
Copy into chat04

  • Get the most recent NPS feedback from HubSpot.

  • Summarize the latest CSAT scores from my Service Hub.

  • Show me all the negative feedback entries from the last week.

  • What is the average CSAT score for my recent customer interactions?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect HubSpot Service Hub once, then ask.

Just click the link to connect your account. Your credentials stay encrypted, and you can start asking questions immediately.

Connect HubSpot Service Hub to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my HubSpot scores?

    No. The AI can only read and retrieve feedback data. It cannot edit, delete, or update any records in your HubSpot account.

  • 02

    Can I filter feedback by specific customers?

    Yes. You can ask the AI to find feedback associated with specific contact names or companies found in your HubSpot records.

  • 03

    Does the AI send emails to customers for me?

    No. The AI identifies who needs a follow-up, but you must send the actual emails or messages yourself.

  • 04

    Can the AI see all my HubSpot data?

    No. The AI only accesses the specific feedback data provided by the hs_list_feedback tool when you ask for it.

  • 05

    Will this work with any AI client?

    Yes, as long as you are using an MCP-compatible client like Claude, Cursor, or Windsurf.

  • More questions about HubSpot Service Hub? The Connector page answers them. See everything the HubSpot Service Hub Connector can do

Connect HubSpot to Claude, Cursor, ChatGPT & more