• METRICS
  • TRENDS
  • LISTS
  • HUMAN

How to audit campaign performance with your AI

Connect Instantly to your AI client once. From there, you can pull specific metrics and performance trends through simple chat commands.

Ask AI about this page

Short answer

How can I audit my campaign performance with AI?

Your AI pulls real-time data from your Instantly account to summarize open, reply, and bounce rates. You'll get a clear view of which campaigns are working and which ones need a rewrite.

Where your data lands.

The outcomes of your audit.

The AI organizes your outreach data into these specific views.

METRICS

Performance summaries

The AI pulls specific stats like reply rates and bounce rates. You get a direct look at the health of every active campaign.

TRENDS

Sequence health checks

Your agent looks at the individual steps in your sequences. It identifies where prospects are dropping off or stopping replies.

LISTS

Campaign inventory

The AI catalogs every campaign you have running. This makes it easy to compare different outreach strategies side by side.

HUMAN

Manual adjustments

The AI identifies the problems, but you still make the calls. You decide which copy to change or which leads to remove.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between your chat interface and your Instantly dashboard.

  1. Inventory check

    The AI scans your account to see exactly which campaigns are currently active.

    list_campaigns

  2. Data retrieval

    It pulls the specific engagement numbers for the campaigns you ask about.

    get_campaign_analytics

  3. Sequence breakdown

    The agent looks into the individual steps of a sequence to see how they perform.

    list_subsequences

  4. Performance audit

    The AI compares the gathered stats to find outliers or failing campaigns.

    get_campaign_analytics

Try it

Copy these to start.

Paste these directly into your chat to begin auditing.

Starting points

These are basic starting points. Replace the campaign names with your actual campaign titles.

Instantly Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_k93mjYMcgJ9lIXEFFITdyoeAfmeBtuja9MGcmUIt/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Instantly capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "instantly-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_k93mjYMcgJ9lIXEFFITdyoeAfmeBtuja9MGcmUIt/mcp"
    }
  }
}
Copy into chat04

  • Show me the open and reply rates for my 'Q4 Prospecting' campaign.

  • Which of my active campaigns has the highest bounce rate right now?

  • List all my current campaigns so I can see what's running.

  • Check the performance of the sequences inside my 'SaaS Outreach' campaign.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Instantly once, then ask.

Just follow the link to connect your account. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Instantly to your AI

FAQ

How this task behaves.

  • 01

    Can the AI send emails for me?

    No. The AI can only read your campaign data and analytics.

  • 02

    Can the AI change my email copy?

    No. The AI identifies which copy is underperforming, but you must manually edit the text in Instantly.

  • 03

    Does the AI delete any campaigns?

    No. This MCP is read-only for analytics and listing purposes.

  • 04

    Can I see my bounce rates?

    Yes. The AI pulls bounce rates directly from your campaign analytics.

  • 05

    Will the AI pause my campaigns?

    No. The AI cannot control the execution or status of your campaigns.

  • More questions about Instantly? The Connector page answers them. See everything the Instantly Connector can do

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